May 6, 2008

By the Numbers

A somewhat random look at digits influencing cable PR, marketing and branding.

$161 billion:
How much marketers and advertisers will spend on new media platforms by 2012, up 82% from this year, a report from PQ Media says. The platforms include online video, store-based TV screens, sponsored events, product placements, mobile phones, video games and DVRs. Online search spending will grow 113% to $26 billion by 2012, it says. (USA Today, March 26, 2008)

Fewer Than $10 Million:
The cost for Polo Ralph Lauren to outfit 1,500 American athletes during the opening and closing Olympics ceremonies. (includes cost of wardrobe for U.S. athletes during their off time in Olympic Village venues).

More Than $10 Million:
Projected sales for Olympics-branded Polo clothing stemming from the Olympics deal. (The Wall St Journal, Apr 8, 2008)

$18.2 million:
The 2007 income of 15-year-old Disney Channel phenom Miley Cyrus (aka Hannah Montana).

$260 million:
The 2007 income of Oprah Winfrey, who will be running the OWN network in late '09 in a 50-50 venture with Discovery Networks.

$12 million:
2007 income of Trouble, the late Leona Helmsley's pooch. [Parade Magazine, April 13, 2008]

$478 million:
2006 combined ad revenue of the ABC, CBS and NBC evening newscasts, according to TNS Media Intelligence. That figure was down slightly from '05.

$1.4 billion:
2006 ad revenue brought in by the morning shows of the big three broadcasters. That figure also was down slightly from the previous year.

5%:
The decline in evening news viewers across the three broadcasters in 2007; it was down 13% at CBS. (The NY Times, 4/8/08)

9.2 million:
Number of U.S. households that could experience receptivity problems with digital TV signal coverage in the 2009 digital transition, according to research firm Centris. (Centris release, Apr 10, 2008)

$2 million:
Minimum salary of Time Warner boss Jeff Bewkes; he receives an annual discretionary cash bonus with a target of $8.5M beginning next year. (SEC filings reported in CableFAX Daily, Nov 13, 2007)

10 million:
The record number of viewers that TNT's The Closer drew for its season 3 finale last September, besting seasons 1, 2 and 3 premieres, which at the time were ad-supported cable's largest audience for a scripted series telecast. (Nielsen data from a Turner Press Release, Apr 7, 2008)

85%:
Women 18-54 who told Lifetime in a 2007 online survey they were interested in watching movies in high definition, far exceeding any other genre. The survey also showed about 90% of women are involved in the purchase of an HD TV. (Lifetime press release announcing launch of Lifetime Television HD, Apr 16, 2008. The 2007 online survey polled what Lifetime called "a nationally representative sample of W18-54 who are digital cable influencers.")

76%:
The percentage of teens in a phone survey for CTAM by ICR of 512 teens (12-17) who said user-generated clips were their favorite video content on any device; comedy clips were second at 69%; news/political clips were near the bottom at 42%, with dramas at 36%. 83% said they still watched TV, while two-thirds said they had a personal Web page. (CTAM Pulse, Apr 7, 2008)

$2,000 each:
The auction price collectors are expected to pay for clubhouse urinals from Yankee Stadium, which will be razed late this year. A brick will cost $100, a bucket of sod $500. Now that's a brand! (Sports Illustrated, Apr 7, 2008)

More Than 1 Million:
Caller ID messages delivered by Cablevision to subs in the 5 months since launching the service system-wide in November 2007. (Cablevision, March 2008)

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