May 6, 2008

Out & In

A brief look at trends cable PR and marketing Execs absolutely should know about.

OUT: A reality series about Pamela Anderson.

IN: An "observational documentary series" about Pamela Anderson, "a Hollywood icon and international megastar... viewers will get to know the real woman behind the famous breasts...the series will focus on Pam as an individual and will not feature her kids." (Excerpt from E! press release, April 7, 2008)

OUT: True premieres and writers as undesirable geeks.

IN: For fans who have nothing to live for except to see what will happen during The Closer's July premiere, videos posted at tnt.tv in early April provided much relief. The videos featured what TNT called "exclusive footage" of the writers' room, where The Closer's creative staff hashed out story ideas and brainstormed different cases. (Is that must-see content or what?)

OUT: Inconsiderate use of paper.

IN: Admonition at the bottom of e-mail received from Planet Green staff: "Kindly consider the environment before printing this e-mail."

OUT: Greasing DJs' palms to get exposure for new tunes.

IN: Having your song played as a WWE wrestler enters the ring. The Red Hot Chili Peppers, Rev Theory and John Legend have taken this route, while Fuel's "Leave the Memories Alone" jumped 999% in sales after it was used by legendary grappler Ric Flair during WrestleMania XXIV and Monday Night RAW on USA, says Nielsen SoundScan. This is another example of WWE's great exposure for performers, says Neil Lawi, the GM of WWE's Music Group. Who knew WWE even had a Music Group?

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