| |
Todd Hansen Chief Marketing Officer, The Sportsman Channel |
Harley- Davidson |
hardly at all |
The 22 Immutable Laws of Branding by Al and Laura Ries |
Brett Favre — yes, I am a cheesehead |
the Barbie of this decade |
| |
Susie Fogelson VP, Marketing, Food Network |
Apple |
to marvel at its invention |
All Marketers Are Liars by Seth Godin |
Barack Obama |
a money- making machine |
| |
Pat Lafferty Chief Creative Officer, Travel Channel |
The U.S. Government |
every time I'm sent a link |
Eating the Big Fish by Adam Morgan |
Tiger Woods |
in my house every day, every week |
| |
Barb Gee VP, Strategic Sales Alliances, Comcast |
The NBA |
to view political clips |
Small Is theNew Big by Seth Godin |
Oprah Winfrey |
the daughter I've always wanted |
| |
David Schwarz VP, Communications, Spike TV |
The Yankees |
no more, I surf spike.com |
Blink by Malcolm Gladwell |
Eli Manning |
where the Unabomber lived |
| |
Ed Forman Chief Strategy Officer, ICTV |
Apple or Toyota Prius |
when someone sends me a link |
Crossing the Chasm by Geoff Moore |
Lance Armstrong |
a high-margin offering on StubHub |
CABLEFAX MAGAZINE
