| Displaying 1 - 20 of 208 matching stories. |
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| 05.12.2008 |
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Dolans Get Newsday
News Briefing for Monday, May 12, 2008 Topic of the morning in the Cable360 newsroom: should Baseball’s Mother’s Day celebration include more than pink bats and wristbands? Good day. Happy broadcast upfronts week! Not really. Owing to the writers...
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| 05.06.2008 |
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By the Numbers
$161 billion: How much marketers and advertisers will spend on new media platforms by 2012, up 82% from this year, a report from PQ Media says. The platforms include online video, store-based TV screens, sponsored events, product placements, mobile phones...
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| 05.06.2008 |
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HBO Campaigns for The Power of the Letter
It's hard to imagine that life existed before the introduction of e-mail, mobile phones and instant messaging (trust us, it did). Letters written by hand were once the gold standard of personal communications. This is illustrated beautifully in the HBO...
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| 05.06.2008 |
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2008 CableFAXIES Awards
View CableFAX: The Magazine's CableFAXIES issue Watch video of Dan Rather at the CableFAXIES luncheon CableFAX: The Magazine's CableFAXIES Awards shouldn't be thought of as a way to pay tribute to an adjunct of the cable business, or an opportunity to...
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| 05.06.2008 |
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Marketer of the Year VP Level and Above: Barbara Hedges and Jeff Gregor
WINNER: BARBARA HEDGES SVP, CONSUMER MARKETING, CHARTER COMMUNICATIONS Barb Hedges knows effective marketing is not just about a catchphrase or clever mailer. Step by step, she has revolutionized Charter's model by centralizing its marketing tactics and...
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| 05.06.2008 |
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PR Executive of the Year: Ellen Kroner
WINNER: ELLEN KRONER SVP, CORPORATE COMMUNICATIONS & MARKETING, RAINBOW MEDIA HOLDINGS In 2005 Rainbow chief Josh Sapan reorganized his company's communications structure and named Ellen Kroner to run it. She's done that so well, she's our PR Executive of...
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| 05.06.2008 |
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Public Affairs Executive of the Year: Dr. Libby Haight O'Connell
WINNER: DR. LIBBY HAIGHT O'CONNELL CHIEF HISTORIAN, SVP, CORPORATE OUTREACH, AETN "I thought I was going to have a research job," Dr. Libby O'Connell recalls when we ask about her early days as a part-time consultant at The History Channel. Some 15...
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| 05.06.2008 |
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The End: A Look Ahead at PR and Marketing
After you finish reading about the winners of the 2008 CableFAXIES Awards, you'll decide to begin something new. So we thought it fitting to end this book with a look ahead — a glance at what cable PR and marketing might look like in five years. To do...
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| 05.06.2008 |
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Out & In
OUT: A reality series about Pamela Anderson. IN: An "observational documentary series" about Pamela Anderson, "a Hollywood icon and international megastar... viewers will get to know the real woman behind the famous breasts...the series will...
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| 05.06.2008 |
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Pop Quiz
How do cable's PR and marketing exes fit in? Brand (besides my own) that I'd love to have is... I surf YouTube... Best book on PR and/or marketing is... I'd love a celebrity endorsement from... Hannah Montana is... Todd Hansen Chief...
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| 04.28.2008 |
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Wireless Mobilizes Verizon's Quarter
News Briefing for Monday, April 28, 2008 Please sign Cable360's online petition to promote the addition of the first Matt Helm movie, The Silencers, to the National Film Registry. Good day. Verizon said text messaging and wireless Web browsing helped drive a...
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| 04.18.2008 |
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Discovery's Fish Story?
NEWS BRIEFING FOR FRIDAY, APRIL 18, 2008 For the first time in 20 years Washington’s Wizards and Capitals are in the playoffs, and both are playing on television tomorrow afternoon. Decisions, decisions. Good day. You mean reality TV isn’t all...
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| 04.11.2008 |
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Microsoft Minus Murdoch
NEWS BRIEFING FOR FRIDAY, APRIL 11, 2008 A museum dedicated to news. Who'd a thunk it? Good day. All seems right with the world. The Microsoft-Yahoo deal looks like it’s a go, sans Rupert Murdoch, says The Wall St Journal, which is owned by Rupert...
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| 04.05.2008 |
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Weekend Update: Deal or No Deal
NEWS UPDATE FOR WEEKEND OF APRIL 5-6, 2008 Must Read Deal or no deal? That’s what Microsoft’s Steve Ballmer told Yahoo’s board Saturday, promising that if Yahoo didn’t act within 21 days on Microsoft’s acquisition offer the...
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| 03.24.2008 |
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FiOS Heads Uptown
NEWS BRIEFING FOR MONDAY, MARCH 24, 2008 The Cable 360 staff is reveling in how wonderful a time we live in—the White House Easter Egg hunt was streamed live today. Good day. TODAY'S MUST READ Verizon FiOS said today that it will be connecting the...
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| 03.20.2008 |
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Verizon's Local Show
NEWS BRIEFING FOR THURSDAY, MARCH 20, 2008 It’s the first day of spring and the Cable 360 news staff is preparing for wind gusts of 50 miles per hour today. Good day. Showing that two can play the local game, Verizon FiOS is making a foray into local...
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| 03.19.2008 |
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FiOS Fakery
NEWS BRIEFING FOR WEDNESDAY, MARCH 19, 2008 Members of the Cable360 newsroom are debating: is God a Republican or a Democrat? Good day. Sneaky or downright duplicitous? Credit card companies often restrict consumers from viewing agreements until after...
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| 03.17.2008 |
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HBO's Strauss Waltzes
NEWS BRIEFING FOR ST PATRICK'S DAY, MARCH 17, 2008 Bear Stearns crowds out Spitzer. Who’d have thunk it? Happy St Patrick’s Day. Guess all those reports about HBO being in a post-The Sopranos programming funk were correct. HBO Entertainment...
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| 03.14.2008 |
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Divorce Court: Diller and Malone
NEWS BRIEFING FOR FRIDAY, MARCH 14, 2008 On June 13, the Macon Music, a minor league baseball team, will host Eliot Spitzer night, The Macon Telegraph reports. Spitzer has been invited to throw out the first pitch. The team will give away a trip to NY...
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| 03.12.2008 |
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Time Warner Cable's Spinning
NEWS BRIEFING FOR WEDNESDAY, MARCH 12, 2008 Jack LaLanne says he “hates” working out, but at 93 he does so every day, for 90 minutes. Good day. The more things change…Time Warner chief Jeff Bewkes reiterated that Time Warner Cable will be...
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