| Displaying 1 - 20 of 644 matching stories. |
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| 10.03.2008 |
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Advertising
The Obama campaign has bought 24/7 advertising space on DISH's Channel 73. It has been looping a 2-min ad on the net. No word on what else it may have planned. "DISH Network...
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| 09.26.2008 |
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Online Advertising
With Congress already helping drive nails into ad firm NebuAd's coffin, the Sen Commerce Committee took one more crack at online advertising Thurs. The gist: big broadband providers testifying, Verizon, AT&T and Time Warner Cable, said...
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| 09.23.2008 |
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Advertising
Comcast Spotlight and Mixpo have partnered to offer for small and...
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| 09.16.2008 |
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Advertising
Product placements on cable fell 20% in the 1st half of '08 while broadcast placements were up nearly 12%, according to Nielsen. Included in the cable data are A&E, Bravo, HGTV, MTV and TLC, with TLC's "American Chopper"...
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| 09.16.2008 |
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Television is Television
Cable's gains against broadcast in volume and price in the recent upfront have helped blur the line between cable and broadcast, a group of cable ad execs said at NAMIC. "This year was pivotal [for those gains], and it happened before the [writers'...
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| 09.12.2008 |
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In the States
Comcast Spotlight will merge its Hunt Valley, MD, and Malvern, PA, operations centers into a new operations mgmt center for the...
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| 09.11.2008 |
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Merrill Lynch Notebook
Time Warner's cable advertising remains "very strong" and its nets aren't "feeling any impacts from the economy," said evp/CFO John Martin. A broad shift in advertising from broadcasters to Turner's general ent nets has occurred recently...
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| 09.04.2008 |
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Advertising
NebuAd has lost clients such as WOW! since its online ad tracking technology caught Congress' eye. Now...
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| 08.29.2008 |
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Advertising
MLB, TBS and Fox rolled out Thurs ads trumpeting baseball's postseason, with Jeff Foxworthy...
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| 08.22.2008 |
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Advertising
Republican presidential hopeful John McCain likes cable. Of the 668 ads placed on national cable between McCain and Barack Obama...
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| 08.20.2008 |
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Research
Interactive and overlay ads are top ad performers online, according to data from Break Media and Panache. Participants in the pair's study of ad usage at Break.com included...
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| 08.19.2008 |
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Advertising/Marketing
A new agreement allows NCC to integrate select RSN feeds offered to DirecTV subs into cable advertising interconnects in 9 US markets while assuming natl spot...
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| 08.14.2008 |
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Research
Cable nets' 2Q results were highlighted by excellent ad rev, but SNL Kagan postulates weakening in the year's latter half and in '09...
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| 08.13.2008 |
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Oops
Advertisers paid $350K for a 30-sec spot for the '06...
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| 08.12.2008 |
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Original Recipe: Cable Nets Investing More in Original Content
As cable ratings continue to climb, so does the percentage of original programming on the nets. The average percentage of originals on ad-supported cable has climbed to 67% in Apr '08 vs 59% in Apr '03, according to a new analysis by CAB. The total number of...
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| 08.12.2008 |
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Online Advertising
Cable One initiated last year a "small-scale test" of tailored online ads based on "anonymized network traffic grouped into certain categories of subscriber interests." The operator described the test in response to a House Commerce...
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| 08.11.2008 |
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Full Speed Ahead: Multichannel Competition Set To Heat Up
Comprehensive 2Q ad data covering programmers offer more good news for cable this earnings season, but extrapolation of recent multichannel numbers imply an increasing amount of cutthroat competition for cable ops as a sputtering economy combines with...
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| 08.08.2008 |
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Going for the Gold
NBCU announced it reached its goal of a record $1bln in ad sales for the Beijing Olympics one day before the Opening Ceremonies. The programmer added that it still expects to write more...
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| 08.07.2008 |
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Slow Scatter?
Hallmark Channel parent Crown is bullish on the upfront, saying it sold approximately 50% of its inventory at CPM increases of 7% above last year's rates. But it's less enthusiastic about ad sales for the rest of the year. "Our advertising sales team has...
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| 08.06.2008 |
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New in CableFAX Content Business
Analysis of a potential Rainbow spinoff; a look at IAB's new online...
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