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05.09.2008 Microsoft Charts Next Move
News Briefing for Friday, May 9, 2008 Consecutive late nights have the Cable360 newsroom patently ignoring the company’s no slouching rule. Good day. Based on recent movements with potential proxy board members, Microsoft isn’t about to make a...
05.08.2008 Rising Profits for News Corp
News Briefing for Thursday, May 8, 2008 Media companies continue to post impressive quarterly earnings numbers. The latest is News Corp., which reported increased profits for its fiscal third quarter. Operating profit at News Corp.’s TV division was up...
05.07.2008 Sprint, Clearwire, Cable Ops Embark on High-Speed Wireless Venture
News Briefing for Wednesday, May 7, 2008 A consortium including Sprint Nextel, Google, Intel, Comcast, Time Warner Cable, Bright House Networks and Clearwire announced a plan to build a national wireless network that will deliver video and...
05.06.2008 HBO Campaigns for The Power of the Letter
It's hard to imagine that life existed before the introduction of e-mail, mobile phones and instant messaging (trust us, it did). Letters written by hand were once the gold standard of personal communications. This is illustrated beautifully in the HBO...
05.06.2008 2008 CableFAXIES Awards
CableFAX: The Magazine's CableFAXIES Awards shouldn't be thought of as a way to pay tribute to an adjunct of the cable business, or an opportunity to recognize work that supports the somehow more tangible, essential, revenue-producing products wheeled out by...
05.06.2008 Marketer of the Year VP Level and Above: Barbara Hedges and Jeff Gregor
WINNER: BARBARA HEDGES SVP, CONSUMER MARKETING, CHARTER COMMUNICATIONS Barb Hedges knows effective marketing is not just about a catchphrase or clever mailer. Step by step, she has revolutionized Charter's model by centralizing its marketing tactics and...
05.06.2008 PR Executive of the Year: Ellen Kroner
WINNER: ELLEN KRONER SVP, CORPORATE COMMUNICATIONS & MARKETING, RAINBOW MEDIA HOLDINGS In 2005 Rainbow chief Josh Sapan reorganized his company's communications structure and named Ellen Kroner to run it. She's done that so well, she's our PR Executive of...
05.06.2008 Public Affairs Executive of the Year: Dr. Libby Haight O'Connell
WINNER: DR. LIBBY HAIGHT O'CONNELL CHIEF HISTORIAN, SVP, CORPORATE OUTREACH, AETN "I thought I was going to have a research job," Dr. Libby O'Connell recalls when we ask about her early days as a part-time consultant at The History Channel. Some 15...
05.06.2008 The End: A Look Ahead at PR and Marketing
After you finish reading about the winners of the 2008 CableFAXIES Awards, you'll decide to begin something new. So we thought it fitting to end this book with a look ahead — a glance at what cable PR and marketing might look like in five years. To do...
05.05.2008 Joint Effort For a More Diverse Industry: WICT, NAMIC Streamline Research
The cable industry has spoken and we have listened. Women in Cable Telecommunications (WICT) and the National Association for Multi-ethnicity in Communications (NAMIC) have come together to streamline our research survey process for WICT's PAR Initiative and...
05.05.2008 Yahoo Shares Fall, But Will Rupert Give Them a Bounce?
News Briefing for Monday, May 5, 2008 Bloomberg reports that Yahoo shares declined 21% in early trading today. Yahoo co-founder and CEO Jerry Yang reportedly was in a celebratory mood after Microsoft refused to meet his target stock price of $37 and then...
05.02.2008 Investors Hatch Theory Behind Cablevision Stock Decline
News Briefing for Friday, May 2, 2008 It’s good-posture Friday in the Cable360 newsroom. No slouching allowed. Cablevision’s stock price has been sinking this year, while Comcast and Time Warner Cable’s stocks have been on the rise, and some...
05.01.2008 Steady Q1 For Comcast    
NEWS BRIEFING FOR THURSDAY, MAY  1, 2008 Down by 5 with 2 minutes to go and they win; that’s why they’re called Wizards. Good day. Investors should avoid screaming May Day, May Day after reading Comcast’s Q1 earnings report, an analyst...
04.30.2008 Time Warner to Jettison Cable Unit
News Briefing for Wednesday, April 30, 2008 The Cable360 newsroom is outraged by the latest divisive dispatches from tipster Brain Clark and has severed ties with him. Good day. As expected, Time Warner Inc. announced this morning as part of its first-quarter...
04.30.2008 Upfront Channel—The Evolving Ad Market
The Evolving Ad Market: Q&A With Magna Global's Steve Sternberg Media service firm Magna Global makes a business of understanding the key factors at play in the upfront negotiations. Steve Sternberg, EVP, audience analysis, and Brian Wieser, SVP, director...
04.29.2008 Cable Seen as More Vulnerable to Housing Slump
News Briefing for Tuesday, April 29, 2008 The economic downturn is hurting cable operators more than it’s hurting the satellite distributors and telcos, according to a Reuters poll of eight analysts. Comcast, Time Warner Cable and Cablevision are...
04.29.2008 Oceanic Cable Tees Off With 'Big Break'
Representatives from Oceanic Cable recently took to the fairway with the cast of The Golf Channel's hit reality series Big Break: Ka’anapali...
04.28.2008 Wireless Mobilizes Verizon's Quarter
News Briefing for Monday, April 28, 2008 Please sign Cable360's online petition to promote the addition of the first Matt Helm movie, The Silencers, to the National Film Registry. Good day. Verizon said text messaging and wireless Web browsing helped drive a...
04.25.2008 Fullbacking: NFL Supports Network
NEWS BRIEFING FOR FRIDAY, APRIL 25, 2008 With Tricia Helfer joining the cast of USA Network's Burn Notice, you have to think it's going to be a very hot summer. Good day. The NFL has no interest in  leaving the cable space despite a year of difficulties...
04.25.2008 Wyclef Jean Lights Fuse at Upfront Event
Wyclef Jean popped in on Fuse’s upfront event at New York’s Espace. Pictured from left to right: Fuse president Eric Sherman; director of Time...
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