| Displaying 1 - 20 of 1281 matching stories. |
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| 12.20.2011 |
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Q&A With TLC’s Amy Winter
CableFAX chats with Amy Winter, GM and EVP of TLC, about the net’s programming plans for the upcoming year and the recent controversy surrounding the reality show “All-American Muslim.”...
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| 11.22.2011 |
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Cross-Platform Research Principles—Q&A With ESPN's Glenn Enoch
CTAM guest columnist Charlene Weisler chats with Glenn Enoch, VP of integrated media research for ESPN Research and Analytics, about the seven principles of cross-platform research....
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| 10.18.2011 |
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Q&A With ID's Henry Schleiff
With our Program Awards-Top Ops event taking place in L.A. on Oct. 18, we asked Programming Hall of Fame inductee Henry Schleiff to give some insight on his vision for Investigation Discovery, Military Channel and Planet....
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| 10.11.2011 |
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Q&A With Abbe Raven, Pres/CEO of AETN
AETN's Pres/CEO Abbe Raven will be inducted into the CableFAX Programming Hall of Fame at our Oct 18 luncheon. Here's Raven on the challenges and opportunities for content as technology and viewership evolves....
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| 09.26.2011 |
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Cenk Uygur's 'The Young Turks' to Join Current TV Lineup
Current TV announced the liberal-minded series "The Young Turks," hosted by Cenk Uygur, will join its primetime lineup in Q4. CableFAX chats with Uygur about the move....
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| 09.26.2011 |
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Nick Plays for the Day in Washington, DC
Nickelodeon stars, athletes and families celebrated the net's Worldwide Day of Play in Washington, DC on Saturday....
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| 09.23.2011 |
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Head Writers From Top Late Night Shows Talk Ratings, Process
At the New York Television Festival head writers from late night shows like "The Daily Show" and "The Colbert Report" talked process, ratings and landing their dream jobs....
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| 08.17.2011 |
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Spike TV Targets Older Male Demo
CableFAX chats with Sharon Levy, Spike TV's evp original series, about the net's four new originals premiering in 2012....
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| 08.09.2011 |
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FX-traordinary Momentum
With FX’s pick up of freshman series “Wilfred” and sophomore laugher “Louie” for 2nd and 3rd seasons respectively, the net’s comedy commitment is clear. But it’s FX’s penchant for gritty dramas that continues to largely set it apart. CableFAX reports from the TCA press tour....
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| 07.31.2011 |
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TCA Report—HBO's Entourage Final Farewell
HBO’s “Entourage” is in its 8th and final season, and coincidentally, the TCA press tour in Los Angeles was their farewell party. Exec producer Mark Wahlberg and the cast were in attendance....
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| 04.19.2011 |
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Measuring Media - What's Next?
In this Q&A with Nielsen SVP Jo Holz, the veteran researcher discusses rapid change in measuring media across platforms and how Smart TVs will soon become a major factor....
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| 07.15.2010 |
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The World Cup - A Retrospective
How did the World Cup do in the ratings? How did cable nets use multiplatform tools to increase reach? And what are the prospects for soccer coverage in the U.S. now that audiences seem to have responded well? CableFAX tackles these questions and more in this special Mid-Day Report....
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| 07.15.2010 |
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The World Cup - A Retrospective
How did the World Cup do in the ratings? How did cable nets use multiplatform tools to increase reach? And what are the prospects for soccer coverage in the U.S. now that audiences seem to have responded well? CableFAX tackles these questions and more in this special Mid-Day Report.......
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| 06.29.2010 |
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TV Execs Ready for Whole New World of Media
The TV industry is sounding much more comfortable these days with digital media and how to proceed based on comments at last week’s Hollywood Radio & TV Society panel. ...
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| 06.21.2010 |
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Q&A with Turner's Jack Wakshlag
Research veteran Charlene Weisler sits down with Turner's top research guru Jack Wakshlag to discuss the company's TV in Context initiative, cross-platform measurement and other topics....
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| 04.06.2010 |
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Guest Q&A with comScore's Gian Fulgoni
It's no secret that advertisers and agencies have cited better measurement across multiple platforms as a primary goal for the future. comScore co-founder and Executive Chairman Gian Fulgoni says more interplay between the online and digital cable realms could help operators and programmers provide more comprehensive and granular data going forward....
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| 02.09.2010 |
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Is Viewer Engagement Dead?
Remember all that talk about Viewer Engagement back in the days before C3, set-top data, contextual advertising and other hot buzz phrases? Scripps Network SVP, research Michael Pardee asks whether it's time to revive a more robust debate about engagement and how it translates to advertising effectiveness....
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| 12.03.2009 |
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Research
Nielsen said it will launch in 7500 TV homes by Aug 31 TVandPC , which will provide integrated linear and online program ratings. The service is testing in approx 400...
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| 09.15.2009 |
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Q&A with Time Warner Cable's Rachel Dreyfus
Charlene Weisler sits down with Time Warner Cable's Rachel Dreyfus to discuss consumer research and how online TV viewing affects linear TV....
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| 09.01.2009 |
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Neuromarketing to Viewers
The Weather Channel's James Alexander makes the case for neuroscience as a way to better understand viewers, tune-in, recall and other habits. Why do it? The insight culled from such data can supercharge the ability to evaluate and alter network promos for maximum effectiveness....
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