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January 30, 2013

RealScreen—Discovery’s O’Neill Talks A-La-Carte, Focus Groups

Most of the RealScreen Summit taking place in DC this week focuses on getting content, particularly non-scripted, produced and picked up by networks. But when Eileen O’Neill, Discovery Comm group pres for Discovery and TLC nets, was asked about the challenges facing the cable industry on a macro scale, her concern was a familiar one. “A business model that was fairly straight forward a couple years ago is under a lot of pressure,” she said during a 1-hour, on-stage interview, stressing that cable needs revenue from both advertisers and distributors. Her thoughts on a la carte, selling digital and scripted shows on the net.

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