EXPO Take-aways
If you’ve had some time to look through your notes from EXPO, you might find it interesting to compare against my impressions. Here’s what I saw as the “take-homes:”
Hottest new technology item: Handheld electronic tools with potential for multiple applications. I’m not talking about voltmeters and even QAM analyzers. These are multipurpose devices with the common denominators of video display, a windows or windows-compatible operating system, and internet access. The initial applications vary. For example, at the Broadband Learning Conference, Pam Nobles demonstrated Comcast’s work management tool which has been introduced to the majority of Comcast regions to automate personnel tracking and dispatch. However, because the device can access the internet and display web content like any other browser, it can be used to also download documentation and training. Sunrise has different tool, which is used for digital measurement and communication with management and tracking systems, but could also be used to access web content. With a workforce that is accustomed to iPODs for personal use, this is a natural evolution for information transfer of all types to the field, whenever needed.
Business telephony: There’s lots of ways to skin a cat, but this many choices has to be confusing to our SMB market. The basic choice is whether the intelligence for business telephony should reside in equipment at the customer’s premises (e.g.: Whaleback Systems, Cisco, and others), or in a service provider network (eg: Call server/feature server functionality such as provided by Cedar Point, Cisco, and others). We can be heroes by offering and supporting one-choice branded solutions that fit particular business types and sizes, eliminating the need for the SMB customer to become a telephony guru.
Metro Ethernet Forum (MEF) standards: Here’s a good example of how to make it easy for the customer. The MEF certifications for both equipment and services do the groundwork for business customers to ensure the carrier Ethernet solutions they choose meet MEF performance criteria. Now, the MEF is going on the road to carry the message to Enterprise customers: operators offering carrier Ethernet solutions need to be MEF 9 and 14 certified for private line, virtual private line, and switched multipoint services, and (soon) MEF 18 certified for circuit emulation.
Switched Digital Video: Early implementers say that 90 days is all it takes to be up and running. However, it’s important to consider changes in set top control, power and HVAC for a larger number of edge devices, and traffic monitoring as the number of offerings increase. Some program choices such as sports events that seem natural fits can cause problems with support if waves of impulse customers ignore setup procedures for digital boxes.
Multi-room PVR: Slowly emerging. MoCA is the winner for networking the boxes. Lots of talk about storing and accessing photos, and, of course, entertainment content. Personally, I think these applications need more HDTV set penetration before taking off, and all-digital broadcasting may be the stimulus that drives consumer purchases to the point where second room viewing experience is good enough to move people off the couch to another venue to finish the movie.
Interactivity: For now, this is dominated by interactive guide applications, not web browsing, games, or even surveys. The CEO panel seemed to agree that TV will not replace the PC as a browsing tool, and the most likely scenario is for consumers to be using a mobile device while watching TV. As for moving applications to OCAP, Aptiv’s Dan LaJoie summarized it best: “When our customers ask for it, we will migrate our applications to OCAP. For now, we are concentrating on the base of legacy set top boxes.”
–Jay Junkus
