We're proud to announce our annual CableFAX 100 list of the most powerful executives in cable. Every year, we consider hundreds of top-level execs and choose only the most influential players, who adorn the pages of this year's magazine. You'll also find interesting insight, advice and personal details gleaned from our famous CableFAX 100 Questionnaire. Enjoy!
The Most Powerful Women in Cable features amazing female cable executives who are making a difference every day as they help drive profits, innovate around new ideas and take the industry in new directions. You'll also read about the 2011 Women in Tech, an incredible group of women driving cable's technology forward. CableFAX couldn't be more proud to salute the 2011 Most Powerful Women in Cable, and we congratulate this year's honorees. View the Digital Issue!
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Diversity Issue
Please enjoy the digital issue of CableFAX's annual Diversity Issue, which profiles the Most Influential Minorities in Cable, EMMA Winners and the Top Places to Work. Most Influential Minorities in Cable honorees will be honored at NAMIC and CableFAX breakfast in New York City and at other select events throughout the next year. View the Digital Issue!
2011 CableFAXIES Awards
The Almighty CableFAXIE... Many have tried to match the power of the Faxie and some have paid the ultimate price for flying so close to the Sun. The honorees profiled below all are worthy of the coveted Faxie nod that literally has made careers and, we believe, promoted truth, justice and the American Way. Advertising Campaign For a Network Winner The Hub Hub Launch Discovery faced a big advertising challenge when it inked a deal with Hasbro to rebrand Discovery Kids into The Hub, a kids net that would combine the fun-and-play feel of Hasbro products with Discovery’s own “curiosity” theme. Of course, there were skeptics and doubters. And to be sure, this was more than a rebrand. It was a re-imagining. Yet Discovery pulled it off largely through a well-conceived ad campaign that combined its mission with Hasbro’s to create a new “playful, clever and transformative” mantra. In fact, the campaign focused on 3 tracks: Kids 6-11 for after-school viewing; families that could enjoy the new game show “Family Game Night;” and moms of pre-schoolers aimed at daytime content. Spot buys, print, outdoor, retail promo, online ads and even in-school marketing (80K The Hub posters and 1.6mln bookmarks given...more»
2011 Sales Executive of the Year Awards The People Who Sell… In cable, it’s all about sales. Cable operators sell to consumers. Programmers sell to cable operators and advertisers. Vendors sell to everybody. When it works, everybody wins as sales people educate and persuade, and the industry continues to grow. These are some of the people and teams who make it all work. And once...more»
2011 Sales Hall of Fame Randy Brown EVP, Affiliate Sales and Marketing Outdoor Channel A perennial member of the CableFAX 100 and a winner of our Affiliate Salesperson of the Year (Mid-Size Networks) for two consecutive years, Randy Brown is a veteran of cable sports networks. He spent 14 years at ESPN, helped launch Tennis Channel and has been with Outdoor Channel since...more»
2010 Most Powerful Women in Cable: Tech Focus: Comcast’s Cathy Avgiris Having launched Comcast’s 4G wireless data service and previously run its voice business, Cathy Avgiris is the rare tech executive who knows numbers, having come from the financial sector. In an interview with tech writer Jonathan Tombes, she says repeatedly that customer engagement is a key to success....more»
2010 Most Powerful Women in Cable: New Media & Women: A Discussion We asked a trio of young, rising executives to ponder New Media trends and opportunities for women. Our panelists: Rebecca Glashow, SVP, Digital Media Distribution, Discovery Communications; Jennifer Kavanagh, VP, Digital and New Media, Oxygen Media; and Lisa Choi Owens, GM, Scripps Networks Digital....more»
2010 Most Powerful Women in Cable: What’s Changed? Each year as we create this magazine honoring cable’s women, our staff looks at the previous year’s book. Inevitably, we’re tempted to compare the current condition of women in cable versus 12 months....more»
2011 Sweet 16 Sweetness… Cable has more than come into its own in recent years, and advertisers are taking notice. So we’ve made a point lately to recognize people from...more»
