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2008 CableFAXIES Awards
CableFAX: The Magazine's CableFAXIES Awards shouldn't be thought of as a way to pay tribute to an adjunct of the cable business, or an opportunity to recognize work that supports the somehow more tangible, essential, revenue-producing products wheeled out by cable operators and content producers. The CableFAXIES honor bread-and-butter business practices that just happen to be creative, but the emphasis is on business. A TV show will not be seen unless it is properly sold to affiliates, viewers and the media. A cable subscription will not be bought if the operator's marketing, public relations and community involvement efforts are not better than those hatched by satellite distributors and the telcos. This is business, plain and simple. As marketers and PR professionals know all too well, when a TV show tanks or cable subscribers churn, the marketing of the product often gets the blame. When a show's a hit or triple-play subscription sales are up, well, that's because the network's programming executives are risk-taking geniuses, or the operator's chief technical officer had some brainstorm in the wee small hours about optimizing broadband throughput. We're here to rectify that imbalance by saluting...more»
Editor's Note: Food for Thought It's hard to believe, but many people, including some who occupy senior positions in corporate America, still doubt the value of PR and marketing. They should read this edition of CableFAX: The Magazine. The landscape is strewn with examples of where PR and marketing were eschewed — to the detriment of brands, executives' reputations and, most...more»
2007 CableFAX 100: Use the Force! A long, long time ago at a cheap Italian restaurant near CableFAX’s headquarters… Paul Maxwell and I were talking about the resurgence of John Malone and the irony that his "Darth Vader" moniker might now be applied to the very cable industry with which he plans to compete using DirecTV as a Death Star. It just seemed right to make...more»
By the Numbers $161 billion: How much marketers and advertisers will spend on new media platforms by 2012, up 82% from this year, a report from PQ Media says. The platforms include...more»
HBO Campaigns for The Power of the Letter It's hard to imagine that life existed before the introduction of e-mail, mobile phones and instant messaging (trust us, it did). Letters written by hand were once the...more»
Marketer of the Year VP Level and Above: Barbara Hedges and Jeff Gregor WINNER: BARBARA HEDGES SVP, CONSUMER MARKETING, CHARTER COMMUNICATIONS Barb Hedges knows effective marketing is not just about a catchphrase or clever mailer. Step by...more»
PR Executive of the Year: Ellen Kroner WINNER: ELLEN KRONER SVP, CORPORATE COMMUNICATIONS & MARKETING, RAINBOW MEDIA HOLDINGS In 2005 Rainbow chief Josh Sapan reorganized his company's communications...more»
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