CableFAXIES Awards 2009 & The Players: Leading Women in Cable
Cable operators might not be thrilled with the current state of programming distribution. TV isn’t just on the TV anymore. It’s on the laptop screen, the iPod screen, the game console screen and, yes, the standard, non-computer TV screen. Programming is everywhere, all the time. Cable operators are sort of in the same spot the Big Three networks were in when coaxial cable really began stretching across the nation — their claim on the viewing audience is being challenged by new technology and new generations of viewers with entirely new expectations and needs. And while these new channels of distribution would seem to be a boon to content creation companies — formerly known as cable programmers — their sense of entitlement is also in danger of being a target of mockery for young consumers who may simply decide cable content brands have zero relevance in their lives. Consumers have so many choices of delivery and content, and also have the expectation that everything should be free, or nearly free. Operators and programmers are learning the hard way that good products and content, reasonably priced, are not enough to get by. Enter the communications professionals. For the second-straight year we dedicate our...more»
CableFAX 20/20: Ten Gallon Hats off to CableFAX Founder Paul Maxwell His roots are in the American West, appropriate for a Cable TV Pioneer (inducted 1990). Paul Maxwell remembers when the cable business resembled the Wild West, when lone rangers like Bill Bresnan, Bill Daniels and Ted Turner strung cable, launched satellites and bet the farm on what was mockingly referred to as pay TV. Paul loved the industry and its...more»
Leading Women in Cable: The Betsy Grads We profile 15 distinguished graduates of WICT’s Betsy Magness Leadership Institute. These women represent WICT at 30—leaders of today and promise for the future....more»
CableFAXIES Awards—Advertising Campaign for a Network: Big Ten Network/Tom, Dick & Harry Advertising for the 2008 Football and Basketball Campaign Big Ten Network certainly was true to its schools with strategic campaigns aimed at spreading awareness, generating excitement for its football and basketball seasons...more»
CableFAXIES Awards—Advertising Campaign for a Single Program: A&E Network for Gene Simmons Family Jewels Season 3 Season 2 of Family Jewels ended with Gene Simmons preparing to take a lie detector test to prove, once and for all, that he’d logged 4,800 sexual conquests...more»
CableFAXIES Awards—Direct Response Marketing: Charter Communications for Membership Acquisition Campaign With the increasing popularity of digital downloads and online video streaming, getting viewers to pay for linear cable can be tricky. That’s why Charter...more»
CableFAXIES Awards—Integrated Marketing Campaign: The Weather Channel for When Weather Changed History Season 2 A hailstorm of viewers descended on the first- season launch of When Weather Changed History. So Weather Channel wanted to match that result with the season two launch...more»
