October 13, 2006

Advertising 2.0: Visible World

Visible World's Tara Walpert On the Future of Advertising

A Cable360.net Video Exclusive

 [Watch The Video]   Download Flash 8 Player

Simon Applebaum interviews Tara Walpert, EVP and GM of Visible World, about her company's unique ability to create hundreds of versions of the same commercial spot to run across a cable system. The cutting-edge technology uses dynamic insertion of video elements on the fly to target different sub-groups (such as boomers or empty nesters) within a cable market's subscriber base. Comcast has tested the technology with 1-800-Flowers, BMW and United Airlines (for the launch of its Ted subsidiary) and this fall, Cablevision is deploying Visible World technology for a targeted advertising campaign with Chase. Walpert explains how the technology works and what it means for cable operators.

Credits:
Producer: Shirley Brady
Interviewer: Simon Applebaum
Editor: Marnee Meyer