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August 27, 2007

Cable's Content Gatekeepers: A 3-Part Series

Meet the decision-makers who negotiate with TV networks and programmers seeking carriage on their cable systems and advanced video platforms for an inside look at the challenges and opportunities for video content — in a world where YouTube, the iPod and video-streaming cellphones are changing all the rules — in CableWorld's 3-part series on Cable's Content Gatekeepers:

PART 1 – April 16, 2007 »

Part I examines how cable’s content buyers are dealing with rising costs, online and mobile content and navigation issues as more eyeballs migrate from TV, featuring:

• Patty McCaskill, SVP of programming, Suddenlink Communications
• Cathy Fogler, VP of video programming and product management, Charter Communications
• Greg Rigdon, VP of video programming and product management, Charter Communications
• Jeff Abbas, president and CEO, National Cable Television Cooperative
• Rob Jacobson, president and CEO, In Demand Networks

PART 2 – June 18, 2007 »

Part II looks at how cable’s content buyers are using technology to deal with bandwidth issues and have made HD VOD a top priority.

• Peter Stern, EVP of product management, Time Warner Cable
• Mike LaJoie, EVP and CTO, Time Warner Cable
• Patty McCaskill, SVP of programming, Suddenlink Communications
• Cathy Fogler, VP of video programming and product management, Charter Communications
• Greg Rigdon, VP of video programming and product management, Charter Communications
• Marwan Fawaz, EVP and CTO, Charter Communications

PART 3 - August 27, 2007 »

The finale of our three-part series examines Time Warner Cable’s plans to compete by generating revenue using VOD and SVOD content and advertising, featuring:

• Melinda Witmer, chief programming officer, Time Warner Cable
• Joan Gillman, president, Time Warner Cable Media Sales
• Bob Benya, SVP of On Demand and ITV product management, Time Warner Cable






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Comments (1) for "Cable's Content Gatekeepers: A 3-Part Series"
1.
How often do you get the chance to listen in on the thinking of all of your most important customers? An extremely helpful series, especially for the smaller, independent network without extensive affiliate sales/maketing resources. As an attorney counseling a variety of networks in an extraordinarily competitive environment, my advice is to read this series more than once. Great work by Ms Brady and Ms Stilson.
Posted by Robert St. John Rope on Wednesday, September 12, 2007 @ 07:15 PM

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