 |
 |
 |
 |
 |
|
 |
 |
 |
|
 |
 |
|
|
||||||||||||||||
|
||||||||||||||||
|
|
21. The Great Wireless HopeJohn Garcia Title: President, the Sprint Nextel wireless venture with Comcast, Time Warner, Cox and Advance/Newhouse Age: 53 Years in Wireless Industry: 19 Why him? We suppose there’s a certain irony in the fact that an industry so tied to wire-based distribution that it was named after its wire, could subsequently get so jazzed about a technology whose very name implies, well… the complete lack thereof. But in all seriousness, of the industry’s many cooperative ventures floated over the past few years, this one far and away has us the most captivated. John Garcia is the go-to guy at the Sprint jv. He hasn’t said much yet, but we’re hoping that changes soon. First, we’re dying to see how cable’s digital products will play in the mobile world, as well as how the economics will adjust. But given what’s at stake, the size of the companies involved, and the powerful opinions represented around the table, let’s just say we’d love to be a fly on the wall at the board meetings. Welcome to cable, Mr. Garcia. - MCA I knew the cable industry was for me when: “I realized I needed to stop stealing HBO.” In my free time, I like to: Fish My most embarrassing cable moment was: “Learning MSO meant cable company.” Favorite restaurant: Blanco Café in San Antonio, Texas. “Best Mexican food.” Favorite city: Austin, Texas. “Best live music.” Three things I would take with me to a deserted island: “HDTV, a long piece of coaxial and my Sprint phone.” I wish cable would: “Go with me everywhere.” Favorite piece of tech: “Photoshop. It’s my other hobby. These fish in the photo are really much smaller…” Click here to return to the 2006 CFAX 100 List |
|
 |
|||||||||
|
.jpg)
