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Saturday, Feb 11, 2012
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29. Over the Rainbow


Joshua Sapan

Title: Pres/CEO, Rainbow Media Holdings
Age: 55
Years in industry: 25
Years left in industry: “Infinite”

Andrea Greenberg
Title: President, Rainbow Media Ventures
Age: “Are you kidding? Really, 47 (Ugh)”
Years in industry: 23

Bob Broussard
Title: President, Rainbow Network Sales
Age: 49
Years in industry: 17

Ed Carroll
Title: President, Rainbow National Entertainment Services
Age: 42
Years in industry: 19
Years left in industry: “TBD”

Why them? Under Josh Sapan’s strategic vision and Andrea Greenberg’s steady hand, Rainbow Media covers its bases in both programming and distribution platforms—and understands the growing importance of niche brands. While diversifying its linear networks—including IFC, AMC and “Bridezillas”-charged women’s contender WE tv—Ed Carroll is looking to create integrated multiplatform packages for newly upped Bob Broussard to shop around. Looks like this Rainbow team may indeed find its pot of gold. - CAO



Joshua Sapan

I knew the cable industry was for me when: “I read the book Wired Nation, which discussed the promise of diversity of content.”
Biggest cable surprise of 2006: “Cablevision hitting 73.2% digital [penetration], 42% high speed data and 22% voice.”
Favorite line from a movie or TV show: “I don’t believe this! I’ve got a trig midterm tomorrow, and I’m being chased by Guido the killer pimp”- “Risky Business” … "Of course I’m alienated. I’m an alien!" -- Alan Arkin in “Simon”
Three things I would take with me to a deserted island: “My wife and kids, one-million hour DVR with an endless wireless connection in a Slingbox, takeout menu from Shun Lee Palace.”
Favorite song: “When the Deal Goes Down” -- from the Bob Dylan CD, Modern Times
Favorite TV show not on my network: “Studio 60” on NBC, “Brotherhood” on Showtime, “Atlas” on Discovery, “The Office” on BBC America, “Curb Your Enthusiasm” on HBO, “Book TV” on C-SPAN, “Teen Titans” on Cartoon Network
 


Andrea Greenberg

Most embarrassing cable moment was certainly the following: “As head of Rainbow Sports - taking a flight from Cincinnati sitting next to a lovely man. He and I talked the entire flight about his home (Puerto Rico), his passion (music), his family, etc... As the plane is landing he asks what I do for a living and I tell him I run several regional sports networks. I ask what he does for a living and he says... I play for the New York Yankees. Guess who? Bernie Williams!! I felt like an idiot...”



Bob Broussard

What is your favorite word? “Absolutely.”
What is your least favorite word? “Paradigm.”
What turns you on? “Downtime with family and friends.”
What turns you off? “Negativity.”
What sound do you love? “Kids playing.”
What sound do you hate? “Raging car horn.”
What profession other than yours would you like to attempt? “Baseball coach.”
What profession would you not like to participate in? “Actuary.”
If heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? “Well done, come on in.”



Ed Carroll

What is your favorite word? “Depraved.”
What is your least favorite word? “Synergy.”
What turns you on? “iPod on the beach.”
What turns you off? “BlackBerry on the beach.”
What sound do you love? “Wood baseball bat making contact.”
What sound do you hate? “Alarm clock.”
What profession other than yours would you like to attempt? “Work in a hat shop"
What profession would you not like to participate in? “Marine biology.”
If heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? “I meant the other Ed Carroll. Go back for another 20 years and, here, get yourself something decent to wear.”
 

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