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57. Bundles for AllSam HoweTitle: SVP, marketing, Time Warner Cable Joe Rooney Title: SVP, marketing, Cox Communications Age: 47 Years in Industry: 25 Why Them? These guys are marketing visionaries and tireless advocates for the bundle. Their positions at major MSOs only amplify the influence of their opinions. Sam Howe continues to talk about selling experiences, not commodities, to consumers. And that's helping change perceptions of the industry. Meanwhile, Joe Rooney's ideas about the “Bundle 2.0” and seamless integration should come in handy as the industry tries to figure out how to market wireless services in '07. The 3rd annual BeachTAM even auctioned off the chance to ski with Rooney, with some proceeds going to hurricane relief. Of course, we think Rooney’s famously great head of hair could survive any natural disaster. - MG Joe Rooney I knew the cable industry was for me when: “I was promoted into my first management role in cable in 1981.” Defining career moment: “Launching the triple-play bundle in 1997 in Orange County, CA with Cox.” Biggest cable surprise of 2006: “This is the year the industry fully grasps the power of telephony in the bundle.” My most embarrassing cable moment was: “I dodged a potentially embarrassing moment when I co-chaired the CTAM Summit in Seattle with Rich Cronin. Rich surprised me by throwing a fish to me across stage (Seattle style) and—luckily—I caught the fish!” Favorite city: Laguna Beach, CA Favorite line from a movie or TV show: "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." – “Ferris Bueller's Day Off” Favorite song: “Won’t get fooled again” - The Who Favorite TV show: “Lost” Favorite movie: “Shawshank Redemption” Favorite sports team: Iowa Hawkeyes Favorite piece of tech: HDTV Click here to return to the 2006 CFAX 100 List. |
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