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63. Money Night FootballJohn Skipper Title: EVP, content, ESPN Age: 50 Years in Industry: “1 (specifically in cable)” Years Left in Industry: “That's up to George!” Katie Lacey Title: SVP, marketing, ESPN Age: “Still in the desirable demo.” Jay Rothman Title: Sr Coordinating Producer, remote production, ESPN Age: “Can remember when athletes didn’t use steroids.” Last Year: NR Why Them? Even in the hyper-inflated world of the NFL, observers noticed the nearly $9 billion ESPN forked over for rights to Monday Night Football, the iconic sports property whose move from broadcast earned cable major props. Content czar John Skipper took the Night out of MNF, inundating all his ESPN platforms with MNF reportage, beginning Mondays at 6am ET, with ESPN Radio’s “Mike & Mike in the Morning” broadcasting live from the game site. The results were record ratings. Southern gentleman Skipper turned to former Pepsi exec Katie Lacey, who cooked up the Monday Night marketing pitch without ever resorting to Coke, and Emmy winning Sunday Night Football producer Jay Rothman, who became a man of the cloth after brokering a deal for MNF talent to wear Canali suits and Max Mara apparel. - SA John Skipper I knew the cable industry was for me when: “I needed to watch every game of the 1981 Men’s NCAA basketball tournament.” Defining career moment: “Launching ESPN the magazine.” Person I most admire in the cable industry and why: “George Bodenheimer, because I get to see someone with integrity and vision up close every day.” Biggest cable surprise of 2006: “Exceeding every lofty expectation we had for Monday Night Football.” Top personal achievement in 2006: “Getting my current job!” Person (other than my current boss) who I¹d most like to work for: “Playing point guard for Isiah Thomas.” In my free time, I like to: “Listen to reggae music and read books.” Favorite restaurant: Pasta Nostra in South Norwalk, CT Favorite city: New York Favorite line from a movie or TV show: “I’m shocked to find there’s gambling going on here.” – “Casablanca” Favorite song: “Any one of a hundred songs by Bob Marley.” Favorite TV show: “Curb Your Enthusiasm” Favorite movie: “Raging Bull” Favorite sports team: North Carolina Tarheels Favorite piece of tech: iPod Least favorite piece of tech: “Any device that allows people to find me on vacation.” Click here to return to the 2006 CFAX 100 List. |
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