 |
 |
 |
 |
 |
|
 |
 |
 |
|
 |
 |
|
|
||||||||||||||||
|
||||||||||||||||
|
|
81. The Sport of RebrandingGavin Harvey Title: President, Versus Age: “Pre-VCR” Why Him? Harvey’s busy and productive year was highlighted by the net’s Sept name change from OLN to Versus, and its attainment of the 70 million household plateau. With the new moniker came a commitment to competitive sports, and programming content including top-ranked boxing and the Cal Ripken World Series came in to supplement Tour de France and Bull Riding coverage. Broadband channel “The Player” launched, and to its all-star NHL property Versus added 26 regular season games in HD. Such initiatives thicken the ice on which Versus and Harvey skate. - CH What is your favorite word? “Mellifluous” What is your least favorite word? “Corn” What turns you on? “Me vs The Mountain on my road bike.” What turns you off? “Excuses” What sound do you love? “My kids laughing.” What sound do you hate? “Noisy chewing.” What profession other than yours would like to attempt? “Movie Studio Mogul” What profession would you not like to participate in? “Law” If heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? “Did you bring your fly rod?” Click here to return to the 2006 CFAX 100 List. |
|
 |
|||||||||
|
.jpg)
