CableFAX Webinar:

Going Green: How to Do It, Communicate It and Sell It

   

Thursday, September 25, 2008 1:30-3:00 p.m. (ET)

Attend this Webinar from your desktop or conference room. Invite your whole team to attend at one low price! Each registration comes with access to the archived version of the program and the materials for 1-year.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions? 

The cable industry was one of the earliest to join the green movement, with programmers devoting specials and series to the topic, and operators implementing environmentally friendly practices. 

A major question is, where does cable go from here? If your company hasn’t yet gone green, how can it start? Should it, and when? How can you convince your company that there is a business case for going green? If your company has been involved in some green projects already, what more can it do to be eco friendly while contributing to the bottom line? How do you deal with your traditional advertisers as you go green and how do you get new advertisers interested in joining you as you go green?    

A 90-minute Webinar from CableFAX will answer these questions and more. We’ll emphasize how to green your company, your programming slate and your operations. We’ll also tell you how to avoid the pitfalls of greenwashing.

CableFAX, in partnership with new sister publication Content Business, has designed this 90-minute program to cover these critical Green communications topics:

• How to interest advertisers in green programming.
• Starting and leading the dialogue online and offline with stakeholders about your green programming and green operations.
• Using interactive media to break through the clutter to your audience about green activities for programming and operations.
• Getting third-party endorsements for your Green PR and marketing efforts for your programming and operations.
• Creating the right messaging around your Green programming and operations campaign.
• Understanding and avoiding greenwashing and other potential traps to going green.
• Creating a green workplace for your employees.
• Activating employees to support greening your programming and operations.
• Partnership strategies for your green initiatives.
• Tying your Green efforts to reputation, sales and employee retention.
• Determining the right focus for your company’s Green communications, marketing and advertising.
• Determine the resources you’ll need to go green.
• Measuring the effectiveness of your green programming strategy beyond ratings.

Speakers:

Valerie Davis Cofounder Green Canary Sustainability Consulting and EnviroMedia Social Marketing

	Kim Gabelmann SVP of Branded Entertainment Sundance Channel
	Larry Laque Executive Vice President Facilities and Real Estate Strategy

Moderator:

Seth Arenstein Editorial Director/Assistant Vice President CableFAX & Cable360.net

Who should attend?

Cable and marketing professionals in the following areas:

• Corporate Communications Executives
• Financial/Investor Relations Executives
• Marketing Executives
• PR Firms
• Public Relations Executives
• Technology Executives
• Content Executives
• Customer Service-Customer Service Executives

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Doreen Price  at (512) 934-7857 or dprice@accessintel.com.

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