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May 22, 2008
Advertising
The wireless industry spent $4bln on advertising last year, up 12% from '06, Nielsen Monitor-Plus found. The bulk of spending went to network TV (35.3% or $1.4bln), with cable coming in 2nd (20% or $815mln). Of the 5 cable nets Nielsen monitors for product placements, MTV's "The Real World" had the most...
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Cable's stars turned out for the first annual CableFAX 100 luncheon at New York's Grand Hyatt. Catch Mad Men's Jon Hamm, Cash Cab's Ben Bailey as well as Sundance Channel's Larry Aidem and Cable Pioneer Bill Bresnan and others in our video from the wintertime event.
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Which companies made CableWorld's 2007 Top 10 Places to Work in Cable? »
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Brand Integration for Cable: Driving Revenue with Product Placements and Partnerships
Thurs, Nov. 6
1:30-3:00 pm (et)
[Register Now]
Qualifying your Optical Fiber Plant & Network through Fiber Characterization Testing
Tuesday, Oct 28
11am-12pm (et)
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RFoG and PON: Parallel, Merging or Intersecting Roads?
Friday, Oct 31
1:00pm (et)
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