Saluting sales excellence at cable programming networks, cable operators, and ad agencies.
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The CableFAX Sales Executive of the Year Awards recognize sales forces across cable who work tirelessly behind the scenes to drive revenue and keep our dynamic marketplace growing and business moving forward. CableFAX salutes these distinguished leaders who set the bar. Please join your peers and enter the CableFAX Sales Executive of the Year Awards, allowing us to tip our hats to you and your initiatives Categories and entry details are as follows.
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Presented By:
Who Should Enter
This awards program is open to cable sales and business development executives, account managers, advertising executives, team leaders and team members whose primary responsibility is to sell advertising, sponsorship, and affiliate programs for cable programming networks, MSOs and cable operators, and ad agencies either for linear, online, mobile, or VOD. It is open to all sales/business development job titles - from Account Manager and Sales Director to Senior Vice President to President.
- The awards are open to any cable professional who is involved at least part-time in sales or sales management.
- Outside contract sales executives are eligible.
- The Awards are open to sales executives at media companies worldwide, as the criteria for sales excellence is universal.
- Self-nominations are accepted.
- All entries will be treated with the strictest confidence.
Eligibility Period
To be eligible, the entry/campaign initiative must have taken place (either in part or in full) between January 1, 2011, and February 1, 2012. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
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Categories
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Sales Person of the Year (VP and Above):
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| Outstanding sales executives, VPs and above, in all areas of cable ad sales, including national cable sales, local ad sales, regional ad sales, web sales, VOD and mobile. Both cable operator and programmer sales executives are eligible.
Sub-Categories: (each category below will be judged separately and receive separate awards.)
- National Cable Sales
- Local Ad Sales
- Regional Ad Sales
- Web/online Sales
- Business to Business Sales
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Sales Person of the Year (Below the VP Level):
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| Outstanding sales Account Executives, Directors, Managers in all areas of cable ad sales, including national cable sales, local ad sales, regional ad sales, web sales, VOD and mobile. Both cable operator and programmer sales executives are eligible.
Sub-Categories: (each category below will be judged separately and receive separate awards.)
- National Cable Sales
- Local Ad Sales
- Regional Ad Sales
- Web/online Sales
- Business to Business Sales
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Sales Team of the Year:
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| (Honoring a team of at least 2 salespeople and one team leader)
Sub-Categories: (each category below will be judged separately and receive separate awards.
- National Cable Sales
- Local Ad Sales
- Regional Ad Sales
- Web/online Sales
- Affiliate Sales
- Busiess to Business Sales
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Most Creative Sales Pitch:
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| Have you and your sales or affiliate sales team zigged when others have zagged? Have you gone beyond traditional boundaries to win business? Then this is the category for you and your team. We're looking for the most innovative packages and most clever approaches to capture new business or grow existing business. Please include specific details of ideas and pitches involved.
Sub-Categories: (each category below will be judged separately and receive separate awards.)
- National Cable Sales
- Local Ad Sales
- Regional Ad Sales
- Web/online Sales
- Business to Business Sales
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Rookie Sales Person of the Year:
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| We'll honor salespeople who are relatively new to cable sales and affilicate sales (2 years or fewer in cable sales) who've risen to success quickly.
Sub-Categories: (each category below will be judged separately and receive separate awards.)
- Affiliate Sales
- National Cable Sales
- Local Ad Sales
- Regional Ad Sales
- Web/online Sales
- Business to Business Sales
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Affiliate Sales Person of the Year (VP and Above):
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An honor to recognize affiliate sales and marketing efforts that produced extraordinary results. This includes deal-making for network carriage, relationship building and maintenance, effective brand management and advocacy, and creative entertainment, education and networking events designed to sustain good relationships with affiliates.
Sub-Categories : (each category below will be judged separately and receive separate awards.)
- Emerging Networks (with carriage of 30 million or fewer)
- Mid-Size Networks (with carriage of 30-60 million)
- Large Networks (with carriage of 60 million or above)
- Web/online Sales
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Affiliate Sales Person of the Year (Below the VP Level):
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An honor to recognize affiliate sales and marketing efforts that produced extraordinary results. This includes deal-making for network carriage, relationship building and maintenance, effective brand management and advocacy, and creative entertainment, education and networking events designed to sustain good relationships with affiliates.
Sub-Categories : (each category below will be judged separately and receive separate awards.)
- Emerging Networks (with carriage of 30 million or fewer)
- Mid-Size Networks (with carriage of 30-60 million)
- Large Networks (with carriage of 60 million or above)
- Web/online Sales
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Launch Team of the Year:
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Honoring ad sales teams that have launched either new networks (including HD networks), new shows or series, new Web sites or Web initiatives and/or any other new initiatives.
Sub-Categories : (each category below will be judged separately and receive separate awards.)
- HD Networks
- Cable Networks
- Series
- Web/online
- Business to Business
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Brand Integration Team of the Year:
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| An honor for the most creative and innovative brand integration efforts; open to brand integration in any area of cable, including product placements, brand extensions, sponsored segments and other efforts to integrate products into scripted, non-fiction, reality and other types of programs.
Sub-Categories : (each category below will be judged separately and receive separate awards.
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Cable Sales - Miscellaneous:
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For outstanding sales performance within the cable industry in areas that do not fit under the other CableFAX Sales Executive of the Year Award categories.
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CableFAX Sales Hall of Fame:
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A Hall of Fame award is bestowed upon an executive who has grown through the sales ranks to the level of President, VP, Director, etc; one whose name speaks to his or her excellent reputation in driving revenue and relationships; who has earned the respect of his or her peers in and outside of the cable community. Hall of Fame nominess should demonstrate a career of sales success. (Open to current and retired executives in all areas of cable sales).
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Cable SEOY Out of Box Categories:
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- The Relentless: This award will go to the sales person or sales leader who never takes no for an answer, who is relentlessly going after business until it can be closed. Anecdotes encouraged.
- The Renewer: This award honors the sales person with the most impressive number of renewed contracts year over year.
- The Woo-er: This award recognizes the salesperson or sales leader who is at the top of his or her game in generating new business, consistently adding an impressive number of clients to the roster.
- Best Internal Sales Contest: This award recognizes a company-run competition that inspired the team and led to increased sales.
- Most Creative Program Sold to Client: This award recognizes a client-centric program that exceeds the advertisers' expectations with its creativity and high return on investment.
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Recognition:
CableFAX Sales Executives of the Year will receive
- Crystal Award
- Recognition at an awards luncheon in May 1 in New York City
- Special winners logo button ad and stickers to use for marketing purposes
- Coverage in CableFAX Daily Special Awards Issue
- Promotion via press releases and other marketing initiatives
- Announcement and coverage on cablefax.com
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How to Enter
Enter Online OR
Please fill out the entry form with your contact information. Along with your entry form, please provide a two-page synopsis with the following information listed:
- Category entered
- Title of entry (as it would appear on your award)
- Person or team members entering
- Key contact for entry
- Organization submitting entry
- Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)
Synopsis should include:
- Areas of Responsibility
- Specific Sales or Sales Leadership Successes, including metrics if possible
- Sales or Leadership Hurdles/Challenges Overcome
- Description of your Best Client Relationships
- Testimonials and References, if you have them
- For Hall of Fame, describe nominee’s contributions to cable sales over his/her career
- Supporting materials as necessary
Sending your entry, please include
- Five Copies of the Entry Form
- Five Copies of Your Written Entry
- Five Copies of any Supporting Material
Enter Online OR
Mail Entries To:
Mary-Lou French
CableFAX Sales Executive of the Year Awards
Access Intelligence
4 Choke Cherry Road, 2nd Floor
Rockville, MD 20850
Entry Fees:
The price of each entry is $300. If you submit the same entry into multiple categories, the additional fee is $199 per entry. There is a late payment surcharge of $199 per entry. Payment in full must accompany the entry. Entry fees are not refundable.
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Deadlines
Entries must be postmarked by Friday, February 3, 2012. Entries postmarked between February 4 and February 17, 2012, please add a $199 late fee per entry.
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FAQs
How are the entries judged?
Entries are judged by Cable industry executives, as well as by the staff of CableFAX Daily and CableFAX: The Magazine. We evaluate your entry based on the criteria listed in this awards program, including above par sales performance for the year, strong leadership skills and the ability to close deals.
Who is eligible to win an award?
The CableFAX Sales Executive of the Year Awards are open to cable sales and business development executives, account managers, advertising executives, team leaders and team members whose primary responsibility is to sell national or local advertising, sponsorships, and affiliate programs for cable networks and cable operators, ad ad agencies either for linear, online, mobile, HD or VOD. It is open to all sales/business development job titles - from Account Manager and Sales Director to Senior Vice President to President.
Where and when will the reception be held?
The winners and honorable mentions will receive their CableFAX Sales Executive of the Year Award during an awards breakfast in Spring 2012 in New York City.
How do I increase my chances of winning an award?
Provide a succinct summary, video clips, testimonials and other supporting material as neccessary, including specifics on sales growth, deals signed & measurable metrics.
When will I be notified about the status of my entry?
You will be contacted by CableFAX staff regarding the status of your entry only if you are named a finalist. Finalists are notified 30-60 days in advance of the CableFAX Sales Executive of the Year Awards Breakfast.
Is this awards program affiliated with any industry organizations?
The CableFax Sales Executive of the Year Awards program is an independent competition unaffiliated with any other cable organization. Your entries are held in strict confidence by the judges and CableFax.
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Sponsorship Info
Contact publisher Debbie Vodenos at dvodenos@accessintel.com or 301-354-1695.
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Questions
Contact Awards Coordinator Mary Lou French at mfrench@accessintel.com or 301.354.1851
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