CableFax Digital Webinar
Marketing HD & Breaking Through the Clutter

Thursday, June 12, 2008
1:30-3:00 p.m. (ET)

Attend this Webinar from your desktop or conference room. Invite your whole team to attend at one low price! Each registration comes with access to the archived version of the program and the materials for 1-year.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions? 

The transition to high-def has become a major challenge for the cable industry. MSOs, facing intense competition from DBS and telco rivals, are working to free up capacity for new HD networks and on-demand content. Programmers, meanwhile, are trying to break through the clutter with the best HD offerings. And everyone is grappling with how best to get the word out to consumers. At this June 12th Webinar, youll learn the smartest marketing and communications strategies and tactics to succeed with your HD initiatives in this highly competitive and fragmented media environment. 

Our expert panel will cover:

• How MSOs and progammers can work together to tout HD to consumers
• Examples of HD marketing campaigns that are working – and why
• PR strategies to break through the noise and get heard by customers
• How the coming digital transition will affect your HD marketing game plan
• Competitive issues facing cable, satellite and telcos

Speakers:

	Bill Osborn Senior Vice President of Marketing SVP, Marketing, HDNet
	Bryan Burns VP, Strategic Business Planning & Development ESPN
	Jackie Heitman Senior Vice President of Marketing Bresnan Communications
	Moderator: Seth Arenstein Editorial Director/Assistant Vice President CableFAX & Cable360

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Who should attend?

Cable and marketing professionals in the following areas:

• Corporate Communications Executives
• Financial/Investor Relations Executives
• Marketing Executives
• PR Firms
• Public Relations Executives
• Technology Executives
• Content Executives

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Rachel Smar at (301) 354-1613 or rsmar@accessintel.com.

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