The CableFAX List: Top Five Signs That Verizon’s FiOS Marketing Is Working
By Steve Goldstein
Verizon could have come up with a better brand name than “FiOS” when it hatched its plan to compete with the cable and satellite companies. Nevertheless, it’s common knowledge that FiOS’ TV picture is better than digital cable’s and that FiOS’ Internet access is faster than what you can get with a cable modem. How do we know this? Our brother’s brother-in-law told us, that’s how, which means that while the name is clumsy, the marketing’s been sharp. The CableFAX staff did some internal polling and came up with these signs that Verizon’s FiOS marketing is connecting with consumers.
1. Your retired mom, who still doesn’t know how to fast-forward her VCR tapes, asks you if she’ll need some kind of converter for her FiOS service after the Feb. 17, 2009, digital transition.
2. Your teenage children are too embarrassed by the anachronistic dish on your rooftop to invite their friends over.
3. The question of whether to switch to FiOS comes up during a painful silence on a first date.
4. When you call your cable company to cancel service, a customer service rep answers on the first ring.
5. When you call Verizon to sign up for FiOS, you’re left on hold for 20 minutes.
Who are cable's most influential minority executives? Help CableFAX: The Magazine decide by nominating the executives you think should be included in our annual list of the Most Influential Minorities in Cable. We will rank the top 50 minorities, and run a list of the second 50, in the September issue of CableFAX: The Magazine. Nominations are open to all cable operators, programmers, vendors and trade associations. Click here for nomination form. Deadline for nominations: July 3.
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Who are cable's most powerful women executives?
Help CableFAX: The Magazine decide by nominating the executives you think should be included in our annual list of the Most Powerful Women in Cable. We will rank the top 50 most powerful women, and run a list of the second 50, in the November issue of CableFAX: The Magazine. Nominations are open to all cable operators, programmers, vendors and trade associations. Click here for nomination form. Deadline for nominations: Sept. 8.
Cable's stars turned out for the first annual CableFAX 100 luncheon at New York's Grand Hyatt. Catch Mad Men's Jon Hamm, Cash Cab's Ben Bailey as well as Sundance Channel's Larry Aidem and Cable Pioneer Bill Bresnan and others in our video from the wintertime event.
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CableFAX: The Magazine's 2008 Most Influential Minorities in Cable [Nominate Now]
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CableFAX Program Awards Luncheon October 21, 2008
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Who are cable's most influential minority executives?
Help CableFAX: The Magazine decide by nominating the executives you think should be included in our annual list of the Most Influential Minorities in Cable. We will rank the top 50 minorities, and run a list of the second 50, in the September issue of CableFAX: The Magazine. Nominations are open to all cable operators, programmers, vendors and trade associations. Click here for nomination form. Deadline for nominations: July 3.
Who are cable's most powerful women executives?
Help CableFAX: The Magazine decide by nominating the executives you think should be included in our annual list of the Most Powerful Women in Cable. We will rank the top 50 most powerful women, and run a list of the second 50, in the November issue of CableFAX: The Magazine. Nominations are open to all cable operators, programmers, vendors and trade associations. Click here for nomination form. Deadline for nominations: Sept. 8.
CableFAX announces the launch of CableFAX Content Business, an online premium service featuring proprietary coverage of cable content, ratings, programming and advertising trends, new technologies and distribution channels.
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