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January 7, 2008

360 Update: Comedy Central Has Record Year

Lots of Laughs at Comedy Central, Weather Bolsters Climate Series, Naked Debuts Big  and other news.

Comedy Central, which welcomes Jon Stewart and Stephen Colbert back tonight, continued its to grow in 2007, finishing the year with record numbers. 2007 was Comedy’s highest rated and most watched year among persons 18-49 and all key male demos. It finished the year #1 in late night among young men, with The Daily Show with Jon Stewart and The Colbert Report finishing #1 and #2 among viewers among  men 18-24 and men 18-34 vs. the late night talk shows. Powered by South Park and The Sarah Silverman Program, which finished as the top two basic cable series of 2007 among men 18-24 and men 18-34, Comedy finished 07 as the #2 rated basic cable network among men 18-24 and the #2 rated basic cable network in men 18-34.

With the Earth’s climate on the minds of so many, it’s ironic that the only regularly scheduled climate-centric show we know of is The Weather Channel’s Forecast Earth (Sat, 5pm ET). Fortunately, the weekly series is upping its duration to 60 minutes, from 30. It’s also added former CNN talent  Natalie Allen as anchor and field reporter. Previous anchor Dr Heidi Cullen will continue to contribute to the show. She’s also taken an academic post with Climate Central at Princeton University, a new, non-profit, non-partisan group dedicated to providing the public and government with the latest peer-reviewed information on global climate change. Also joining Forecast Earth will be Dr Marcus Eriksen and Dr Bill Nye, aka Bill Nye The Science Guy.  

Briefly Noted
The New Jersey Cable Telecommunications Association said its members will make gavel-to-gavel coverage of the state’s Senate (Tues, noon ET) and Assembly (Wed, noon ET) swearing-in ceremonies available as a public service to cable customers statewide. The legislature will welcome an historic number of new lawmakers, including a record number of women.

Animal Planet unveiled its latest Jane Goodall project with Escape to Chimp Eden (Feb 8, 9:30pm). The series is set at Goodall’s Chimpanzee Eden in South Africa, where abused chimps are given a second chance at life.

GSN named former ESPN VP Digital Media Sales John Zaccario its SVP of Ad Sales. Based in NY, Zaccario will be tasked with connecting commercial brands to GSN’s content across all platforms, including online, broadband, telecast and wireless applications.

ESPN and MobiTV announced the availability of ESPN Mobile TV, a 24/7 channel for wireless that includes live sports plus mobile-exclusive programming, real-time scores and game updates.

Lifetime’s How to Look Good Naked debuted Friday night at 9 and became the network’s most-watched reality series opener among adults18-34, 18-49 and women 18-34. The Carson Kressley hosted feel-good show grabbed 1.6 million persons 2+; 868,000 adults18-49; 449,000 adults 18-34; 344,000 women 18-34; and a 1.3 household rating.

CNBC and The New York Times crafted a digital content sharing agreement for business and technology items. CNBC will provide content and multimedia features from CNBC.com to NYTimes.com and The New York Times will provide print and online coverage from the newspaper and its Web site to CNBC.com.

ESPN had Dream Job, SNY holds an open casting call Jan 12, 10am-1pm, to find the new host of its Emmy-winning children’s show Kids Clubhouse. The new host will be 14-18 years of age. The show features baseball tips and player profiles, plus fitness and nutritional advice.

[This morning's update]







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