Microsoft Takes Hard Line, Targeted Ads Work, NHL Goes to the Net, CEO Pay Rises and other news
By 360 Staff
NEWS UPDATE FOR WEEKEND OF APRIL 5-6, 2008
Must Read
Deal or no deal? That’s what Microsoft’s Steve Ballmer told Yahoo’s board Saturday, promising that if Yahoo didn’t act within 21 days on Microsoft’s acquisition offer the deal would be put directly to shareholders, The NY Times reports. And it wouldn’t be good news for the value of Yahoo, Ballmer promised in an email sent Saturday. Yahoo’s board is “reviewing the letter,” The Wall St Journal reported, citing unnamed sources.[NYT] [WSJ]
Briefly Noted
AT&T and Verizon plan to use spectrum won during the recent FCC auction to build super fast broadband networks that should be ready in about three years. [WSJ]
On Wednesday the NHL switches on its 7-channel broadband site, composed of a live studio show and plenty of original content, including goalkeepers reporting on how tasty the hot dogs are at the arena. [NYT]
Concerned about declining revenue, Fox Interactive Media is shuffling senior ad execs, The Wall St Journal reports, taking what once was a central ad-selling unit and breaking it apart so that top advertising officials report directly to the CEOs of individual properties, such as social networking site MySpace. [WSJ]
Comcast studied sending targeted ads to viewers and found they were less likely to change channels than households receiving random ads, The Wall St Journal reports. [WSJ]
CEOs are still making the big bucks despite measures designed to link their compensation to company performance, The NY Times says. [NYT]
Help CableFAX: The Magazine decide by nominating the executives you think should be included in our annual list of the Most Powerful Women in Cable. We will rank the top 50 most powerful women, and run a list of the second 50, in the November issue of CableFAX: The Magazine. Nominations are open to all cable operators, programmers, vendors and trade associations. Click here for nomination form. Deadline for nominations: Sept. 19.
• • •
CABLEFAX: THE MAGAZINE
THE 100 POWER LIST It's time to get in your nominations for the CableFAX 100, version 2008. Nominate here. Deadline for nominations: Sept. 19.
Cable's stars turned out for the first annual CableFAX 100 luncheon at New York's Grand Hyatt last December. Catch Mad Men's Jon Hamm, Cash Cab's Ben Bailey as well as Sundance Channel's Larry Aidem and Cable Pioneer Bill Bresnan and others in our video from the wintertime event.
Going Green: How to Do It, Communicate It and Sell It Thurs, Sept. 25
1:30-3:00pm est
[Register Now]
MER and BER Fundamentals Free 2-part Series Thurs, Sept. 4 &
Thurs, Sept. 11
1:00-2:30pm est
[Register Now]
Who are cable's most powerful women executives?
Help CableFAX: The Magazine decide by nominating the executives you think should be included in our annual list of the Most Powerful Women in Cable. We will rank the top 50 most powerful women, and run a list of the second 50, in the November issue of CableFAX: The Magazine. Nominations are open to all cable operators, programmers, vendors and trade associations. Click here for nomination form. Extended deadline for nominations: Sept. 19.
CableFAX announces the launch of CableFAX Content Business, an online premium service featuring proprietary coverage of cable content, ratings, programming and advertising trends, new technologies and distribution channels.
Get a trial subscription to Content Business here. Read the press release.
CABLEFAX DAILY
