Are You Worth Your Weight In Platinum?

Late Deadline:
September 16, 2011

Awards Event:
December 8, 2011
Grand Hyatt, NYC

ENTRY FORM

• Cloud software for subscribers: iPad apps for TV viewing, iPad apps for remote controls, cloud backup, cloud data syncing, digital lockers

• Cloud software for providers: EBIF apps for interactive ads or programming, tru2way apps for interactive ads or programming, advertising insertion software

• Internet-connected TV/Smart TV solution: applications and hardware for streaming or downloading video, collaboration or partnership for OTT provision

• Residential set-tops and gateways: DOCSIS gateways; gateways with multiple video, data and wireless functions; DVRs; set-top or gateway deployments

• Energy-saving (green) technology: smart grids, green devices and installations, enclosures, corporate policies

• 3D technology: Synthesized 3D, active shutter displays, glasses, TVs, set-tops, programming deployments

• Wireless and Wi-Fi product/service: Mi-Fi and hotspot devices, beamforming solutions, routers, adaptive Wi-Fi, picocells, femtocells, deployments, location-based service

• Multi-screen video solution or deployment: Hardware- or software-based solutions, encoders, transcoders

• Home networking technology: Software employing DLNA for networking, MoCA use cases

• Digital rights management, conditional access and authentication: Content security solutions, verification software, subscriber management, hardware, software

• Data communications equipment or service: Cards, servers, hubs, wiring, modems, high-speed broadband, PBX, bandwidth management, upstream/downstream services, DSL, VoDSL

• Coaxial distribution system and equipment: Coaxial cable, connectors, passives, actives and power supplies

• Test equipment: Portable test equipment (signal level meters, QAM analyzers, leakage detectors, etc.) used by technicians, and headend and/or lab type equipment like network analyzers and spectrum analyzers

• Fiber-optic distribution system and equipment: Transmitters; receivers; termination, connection, splicing and access-point gear; amplifiers

• RF/HFC technology: Cables and connectors, transmitters, receivers, patch panels and optical duplexers

• BSS/OSS deployment: Billing, routing, IPTV, VoIP, provisioning and activation, CRM, asset tracking

• Network policy control solution: Traffic switches, servers, identity controllers, access clients, usage management

• Digital headend equipment: Modulators; QAM modulators; multiplexers; DVB-C, DVB-S, DVB-T systems; SD; HD;  monitors; encoders; decoders

• Distributor/agent incentive plan: What plan garnered the most participants for you: closed or open-ended? Tiered incentive programs? Cash awards or merchandise – or both?

• Equipment buy-back/upgrade program: What offers have worked the best for you to convince customers to trade in their legacy, out-dated equipment and buy your latest and greatest voice, video and data gear?

• Online advertising campaign: Online PR communications efforts surrounding a product, service or event in the subscriber or business-to-business arena. A campaign could be conducted primarily via a Web site, landing page or microsite to promote a particular service, product, message or initiative.

• Broadcast advertising campaign: Which TV, cable or radio campaign resulted in the most visibility for you or the client?

• Print advertising campaign: How did you use magazine, newspaper and/or direct-mail efforts to tout you or your client’s equipment or services?

• Trade show marketing and PR: Innovative use of multiple channels to raise awareness of a trade show or event; tactics should be clearly linked to results (attendance, revenue, etc.).

• Social media marketing: Best campaign that connects people and allows them to be integrated into a product or company. Can include: Internet forums, message boards, weblogs, wikis, podcasts, pictures and video along with blogs, picture-sharing, vlogs, email, instant messaging, music-sharing, group creation and voice over IP.

• Use of video: Best use of a video or moving image campaign to get your message across. We'll consider the customization and depth of an effort and ROI.

• New product launch: Entries in this category should focus on the PR efforts surrounding the launch of a new product or service, whether in the traditional subscriber or business-to-business arena.

• Integrated marketing: Best campaign taking advantage of both online and traditional marketing techniques.

• Best 2011 WOW Use Of Technology: What have you done that no one else has? How has the broadband industry reacted?

• Best 2011 WOW Overall Marketing Campaign: Was yours the most innovative, out-of-the-box PR campaign or paradigm-shifting communications idea that not only met but exceeded all expectations?