February 23, 2010

Interest in OTT Video Growing

Nearly 37 percent of broadband households in North America are extremely or very interested in viewing Over-the-Top (OTT) video content on the home TV, according to market research firm, In-Stat.

The demand is growing as companies such as Amazon, Hulu, Netflix, and Apple offer streamed or downloadable TV and movie content.
 
Similarly, a growing set of web-enabled TV devices is now proliferating across device categories that include digital TV sets, Blu-ray players, digital media adapters (DMAs), network attached storage, and set-top boxes.

“By 2013, In-Stat predicts that nearly 40 percent of all digital TV shipments will be web-enabled devices,” says Norm Bogen, In-Stat analyst, in a statement. “Across all categories, there will be over one-half billion web-enabled CE devices in operation worldwide by 2013.”

For more on the related In-Stat report, click here.