September 8, 2011

SCTE Gets an Emmy

The Society of Cable Telecommunications Engineers (SCTE) won an Emmy Award for Technology and Engineering from the National Academy of Television Arts & Sciences. At the 63rd Annual Technology & Engineering Emmy Awards ceremony, the standards efforts of both SCTE and the Society of Motion Picture & Television Engineers (SMPTE) will be recognized for “Local Cable Ad Insertion Technology-Cable Digital Standards for Local Cable Advertising.”

The ceremony will be held Jan. 12, 2012, at the Venetian Hotel Spa & Casino in conjunction with the 2012 International Consumer Electronics Show (CES) in Las Vegas.

“As the needs of cable system operators, programmers and broadcasters converge, SCTE standards are becoming critical to every segment of our industry,” said Daniel Howard, senior vice president/engineering and CTO of SCTE, in a statement.

SCTE is being honored for its work in the development of the SCTE 35 and SCTE 104 standards.

The SCTE 104 standard defines the communications Application Programming Interface (API) between the commercial insertion automation system and the associated audio/video compression system, resulting in the insertion of trigger messages (SCTE 35) for flagging the start and end points for commercials.