September 4, 2008

Survey: Online TV Grows in Popularity

Online TV viewing has been gaining in popularity, say The Conference Board and TNS. Nearly one-fifth of American households who use the Internet watch TV broadcasts online, double the viewership from 2006. The top two destinations for online broadcasts are the official TV channel homepage and YouTube.com. Nearly 72 percent of online households log on for entertainment purposes on a daily basis, and one in 10 cites entertainment as the most important internet activity.