April 21, 2008

ICTV to Show at Cable Congress

ICTV will be demonstrating the latest additions to its ActiveVideo programming lineup of Web-infused television at Cable Congress '08 in Madrid. ICTV will show how major programmers are delivering ActiveVideo channels that combine Web capabilities with television programming. Using ActiveVideo, programmers are creating television environments that invite viewer involvement by enabling them to engage with, immerse themselves in, and share programming, via standard remote controls. ICTV will also be showing how ActiveVideo is being used to provide interactive advertising and deliver brand experiences.