October 21, 2008

CEA Study: Consumer Electronics High on the 'Wish List'

By CT

Consumer electronics products continue to top the holiday wish lists of adults and teens, resulting in 3.5 percent projected growth in fourth quarter industry shipments over last year, according to research by the Consumer Electronics Association, the 15th Annual CE Holiday Purchase Patterns Study.

Consumer electronics comprise four of the top 10 items on adults' holiday gift wish lists, with computers coming in second behind peace and happiness. Televisions, video game systems and cell phones also made the top 10. Nearly 80 percent of adults expressed interest in receiving a consumer electronics product as a gift this holiday season, an increase of four points from last year. Meanwhile, 84 percent of teens want to receive a CE product this year, up eight percent from 2007. The most popular CE products for teens this holiday are computers, video game consoles, portable mp3 players and cell phones.