October 15, 2009

Hotel Guests Like Web-based TV

LodgeNet subsidiary The Hotel Networks (THN) created DoNotDisturb TV, a hotel TV channel with programming from popular websites such as strike.tv, mydamnchannel and break.com, and from the growing daily number of submissions received through the donotdisturb.tv website.

Since the channel's test launch this summer, viewership statistics collected by THN and LodgeNet through in-room, set-top box monitoring show that over 19 percent of hotel guests with access to DoNotDisturb TV watch the short form programming channel - a viewership percentage higher than many popular cable channels.

THN uses its in-room set-top box data and Nielsen to provide hotels with custom content options based on guest behaviors and viewing preferences. DoNotDisturb TV was created after research confirmed that hotel guests were interested in a short-form, in-room entertainment option, and a way to see Web content and viral campaigns they may not have had time to find or watch themselves.