May 3, 2010

ARRIS and Clearleap Partner for VOD Advertising

ARRIS and Clearleap have integrated the ARRIS ConvergeMedia on demand content management and distribution system with Clearleap’s Web-based content and workflow management suite to deploy an integrated content management solution for VOD and advertising services.

The VOD advertising offering will leverage the ARRIS ConvergeMedia system and Clearleap’s ability to quickly ingest, manage and deploy a variety of advertising assets.  These assets range from video pre-rolls and interstitials to graphic overlays, which offer a solution that integrates directly into traditional linear or dynamic third party advertising systems.

A version of the joint solution, currently in trials with a mid-sized operator in the midwest, provides the ability to dynamically target local spot advertising in VOD programming, ensuring that actual ad creative is available at the right market destination in time to meet ad decision system determinations.

On the programming side, the joint solution is currently being utilized for advanced local VOD content programming with a major MSO in Texas to bring programming into the VOD system within seconds of content ingest, from anywhere.

The Web-based TV technology platform will give ARRIS customers the ability to integrate program offerings from Clearleap’s Content Marketplace, a self-serve platform that offers MSOs a variety of scouted, vetted, and licensed content containing national programming, best of Web, and special interest content in pre-selected, dynamically populating channels.