December 1, 2011

Visible World Leverages tru2way for Addressable Advertising

Visible World has released a tru2way compliant addressable advertising solution, which enables marketers to target their television commercials to relevant audiences based on customized demographic segmentation data.

As U.S. cable operators deploy tru2way-enabled devices across their footprint, it creates a national standardized middleware platform for interactivity and advertising applications. Visible World’s technology integrates into these devices, allowing it to be deployed across a rapidly growing number of subscribers.

With Visible World’s addressable television technology, advertisers can use general demographic data, industry specific data, or their own proprietary data, and use it to deliver different messages to different sets of households. The system works for television ads that are viewed live as well as those that are viewed during broadcasts replayed through a digital video recorder (DVR).

Adding tru2way-support is a key step in the on-going process of scaling the addressable advertising footprint to more devices and to a larger audience. Visible World can now provide an addressable advertising solution on a range of middleware solutions across a range of television devices. Those range from basic digital TV receivers to advanced set top boxes with DVR capabilities and include Home Gateways running tru2way middleware.