April 3, 2008

CEA: "Convert Your Mom" to DTV

To encourage baby boomers to help their elderly parents, relatives, and neighbors get ready for the February 2009 digital TV transition, the Consumer Electronics Association has enlisted actress Florence Henderson of "The Brady Bunch" to launch the Convert Your Mom public awareness campaign.

The campaign will feature a special downloadable guide and tips for getting ready for the digital TV transition, among other elements. It also will remind viewers who rely on an antenna and an analog TV set for reception that they have choices to continue enjoying free over-the-air television. More information about CEA's ongoing digital television public education efforts can be found online at www.digitaltips.org.