November 14, 2012

To Market, To Market 11/14/12

Look for more Time Warner Cable branding at iconic Madison Square Garden. The company that manages that venue inked a long-term marketing partnership that will align TWC’s “Enjoy Better” brand campaign with concerts and sporting events. As a result, TWC now is the naming partner for the Concert Series at Madison Square Garden as well as an Official Partner of the New York Knicks and the New York Rangers. During every Knicks and Rangers home game, one fan will win an “Enjoy Better” enhancement to their game experience, such as a seat upgrade or merchandise, courtesy of TWC. In addition, TWC will be the presenting partner of one Knicks game and one Rangers game per season, and it will distribute premium items to fans; the operator also plans to run sweepstakes for customers to win tickets along with other perks for concert-goers who are part of the Time Warner Cable Concert Series. The TWC brand will appear on the arena’s 7th Avenue and 8th Avenue outdoor marquees; on digital signage within the building for events; in features on GardenVision, the center-hung scoreboard; and it will be integrated across MSG’s online properties. “TWC will take advantage of an area on the Madison Concourse (6th floor) of The Garden to engage visitors with fun, interactive displays and games with the company’s brand ambassadors,” the operator says.