Advanced Advertising: Next Steps

A Free Webcast Presented by Communications Technology

Now Available on Demand      
Registration Required

Attend this Webinar from your desktop or conference room. Invite your enitre team attend. Each registration comes with access to the archived version of the program for 1-year.

• Speakers  
• How Does It Work?
• What Equipment Do I Need?
• Questions? 

About the Webcast

The move toward data-driven, interactive and addressable advertising on the digital video platform is gaining momentum.

What comes next? This webcast will address that question by considering strategic objectives, architectural design and related technologies. In particular, it will examine advanced advertising from the perspective of an MSO’s advertising sales unit, Canoe Ventures’ technical team, and several leading technology vendors.

Attendees will come away with better understanding of:

• MSO strategic goals and operational tactics
• Canoe Ventures’ advanced advertising system (CAAS)
• Relevant standards and overall business processes
• Required ‘below the line’ components and systems
• Analytical and data management needs

Speakers:

	Arthur Orduna CTO Canoe Ventures, LLC
	Brian Capellani Chief Technology Officer and Vice-President of Engineering Sigma Systems
	Davina Kent Director of Strategic Alliances Comcast Spotlight
	Michael Adams Vice President Systems Architecture Tandberg TV
	Paul Woidke Senior Vice President and General Manager Advanced Advertising, OpenTV

How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Jonathan Tombes at  jtombes@accessintel.com.