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The CableFAXIES Marketing Awards Luncheon held at The National Press Club in DC on May 6th, was a true salute the top PR and marketing professionals who are leading the way in the highly competitive and dynamic cable arena. To view photos and the PR People hilarious and insightful videos, please check out the comprehensive coverage on cable360.net.
If you have any questions regarding the program or list of winners below, contact Saun Sayamongkhun at 301-354-1610; ssayamongkhun@accessintel.com
Program Information
Special Issue
CableFAXIES Awards 2008 Winners and Honorable Mentions:
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BBC America for Torchwood – Marketing of a New Series |
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History Channel for Life After People |
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MK Advertising for Showtime’s The Tudors Premiere Campaign |
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USA Network for The Starter Wife |
Advertising Campaign for a Network
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American Life TV Network for I'm a Baby of A Baby Boomer Campaign |
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" PicoAdworks & Cablevision Mexico for "And With Your Dish, Do Whatever You Like" |
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International Networks for On Demand's Newest Community...Filipino |
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MK Advertising for Showtime 2007 NCTA Campaign |
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truTV Launch Campaign |
Annual Report
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Cable Positive |
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Cox Communications Arizona for Community Involvement Report |
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Cox New Orleans |
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The Cable Center |
Corporate Social Responsibility/Green Campaign
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Atlantic Broadband for Operation Mail Call |
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Cartoon Network for Rescuing Recess |
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NBC Universal for Green is Universal |
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The Weather Channel for Forecast Earth Summit |
Community Relations
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Bright House Networks Indiana for Operation Bright Eyes |
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Cartoon Network for Rescuing Recess |
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Comcast Metro Boston Region for English On-Demand: A National Literacy Month Celebration |
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Cox for Volunteer New Orleans |
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ESPN for Jimmy V Week |
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Gospel Music Channel for Ambassador Program |
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Mediacom for "Be A Mediacom Pet Champion Adoption Series" |
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NBC Universal for NBC Universal On the Set |
Direct Response Marketing
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Atlantic Broadband for Advanced Target Marketing |
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Cablevision Systems for Reggaeton TV and Print Campaign |
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Faith & Values for Media Light For Your Journey |
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Time Warner Cable for Fred Claus Campaign |
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Univision Communications for Connect with Univision Networks |
Integrated Marketing Campaign
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Big Ten Network and Tom Dick & Harry Advertising for Big Ten Country Football |
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Cox Communications for Cox: Better products. Better service. Better people. |
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DIY Network for Blog Cabin |
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Imagine Communications for The Imagine ICE™ Video Platform Product Launch |
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Turner Networks Sales for TNT Saving Grace/Cox Network of the Month |
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Uniworld Group, Inc. for Trendsetter |
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VerSus and Haley Miranda Group for Whitetail Promotional Campaign |
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Yes Network for Yankees HD |
Marketing Campaign
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Comcast SportsNet Philadelphia for Comcast SportsNet 10th Anniversary |
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SIEGEL+GALE for Tru2Way Brand Creation and Market Launch |
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DIY Network for Blog Cabin |
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HSN “We’re Going to Surprise You” Campaign |
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Retirement Living TV for James Hylton NASCAR Sponsorship |
Marketing of a New Series/Show
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BBC America for Robin Hood - The Series |
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Lifetime for "How to Look Good Naked" Marketing Campaign |
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NMA Entertainment & Marketing for Human Weapon |
Marketing of a Continuing Series
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NBC Universal for CNBC's Power Lunch Road Show |
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NMA Entertainment & Marketing for Modern Marvels Invent Now! Challenge |
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Turner Network Television for The Closer Season 3 Marketing Campaign |
Marketing of a Special Documentary Series
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CNN for Planet in Peril Affiliate Screenings |
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Discovery Communications for Planet Earth |
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DIY Network for Celebrity Rides - "Burt Builds a Bandit" |
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Tennis Channel for Agassi: Between the Lines |
Media Event
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Bravo Media for The Project Runway Fan Fashion Show |
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Cox for New Orleans Tourism Initiative Media Tour |
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E! Entertainment for The EMA and E! Golden Green Party |
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ESPN for 2007 Upfront Event |
Media Relations Campaign
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AMC for Mad Man |
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ESPN for The Bronx is Burning |
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Hallmark Channel for The Note |
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Rogers & Cowan for Launching a New Educational TV Series |
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Showtime Networks Inc. for The Tudors Season 1 |
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TNT for The Closer PR Campaign |
Multicultural Marketing
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Cable Bahamas for How Fast Do You Like it? |
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Cox Communications for Telefonia Digital De Cox - Las Vegas |
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International Networks for Celebrate Diwali With Bollywood Hits on Demand |
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Turner Networks Sales/The Promotional Edge for TBS Tyler Perry's House of Payne Proud of My Pops Promotions |
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TuTv for Curatón! Stars United in the Battle Against Cancer |
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TV One for I See Black People |
Press Kit
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AMC for Mad Man |
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History Channel for Star Wars: The Legacy Revealed |
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Lifetime for Nora Roberts Press Kit |
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National Geographic Channel for Inside the Living Body |
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Outdoor Channel for Outdoor Channel's Media Kit |
Programming Stunt
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Discovery Communications for Shark Week |
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The Style Network for "Raise Your Hand and Make a Difference" Initiative in Support of National Breast Cancer Awareness Month |
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TV One for Roots |
PR Stunt
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A&E Television for Criss Angel Mindfreak Cement Block |
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Outdoor Channel for Dock Dogs Unleashed |
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Oxygen Media for The Oxygen Fight Girls Upfront Street Event |
Public Affairs Campaign
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Cartoon Network for Rescuing Recess |
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Cox Communications for Cox: Better products. Better service. Better people. |
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History Channel for Take A Veteran to School Day Campaign |
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Lifetime Networks |
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MTV Networks for Channel the Change: Darfur |
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NBC Universal for Green is Universal |
Trade Show Marketing
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BlueHighways TV/October Strategies for BlueHighways TV…more than a road, it's a state of mind! |
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NBC Universal for CES Booth |
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The Sportsman Channel for Deer or No Deer |
Tchotchke
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Retirement Living TV for STD's Do Not Retire & Fact Book |
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Tennis Channel for Play On Clay |
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TiVo for My Tivo Gets Me |
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World Wrestling Entertainment for WWE HD Launch: HD Refrigerator |
Video: use of video or moving image
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Cisco for Consumers do love their DVRs - the video speaks for itself |
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Tennis Channel for French Open Sizzle |
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World Wrestling Entertainment for WWE's "Are You WWE's Biggest Fan?" Video Contest with Comcast's Ziddio |
Viral Marketing Campaign
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A&E for Freakyourmind.com |
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ExpoTV for ExpoTV/Charter Media Beat the Heat Contest |
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USA Network for The 4400 Promicin Campaign |
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World Wrestling Entertainment for WWE's "Are You WWE's Biggest Fan?" Video Contest with Comcast's Ziddio |
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World Wrestling Entertainment for WWE's Virtual World Promotions with Gaia and Habbo |
Marketer of the Year, VP Level and above
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Barbara Hedges, Charter Communications |
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Chris McCumber, USA Network |
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Geof Rochester, World Wrestling Entertainment |
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Jeff Gregor, TBS, TNT and Turner Classic Movies |
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Jenny Storms, Turner Sports |
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Linda Schupack, AMC |
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Vicki Lins, Comcast Spotlight |
PR Executive of the Year, VP Level and above
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Bill Hofheimer, ESPN |
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Ellen Kroner, Rainbow Media |
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Jennifer Greene, TNT & TBS |
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Pam Slay, Hallmark Channel |
Public Affairs Executive of the Year
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Libby Haight O'Connell, AETN |
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Richard Ramlall, RCN Corporation |
Debbie Vodenos dvodenos@accessintel.com, 301-354-1695
Erica Gottlieb egottlieb@accessintel.com, 212-621-4612
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