November 27, 2006

Cable Positive: Turning Crisis Into Compassion

A Cable360.net Video Exclusive

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Cable Positive president and CEO Steve Villano updates Cable360.net editor Shirley Brady on the organization's activities in the lead-up to World AIDS Day on Dec. 1. From its shortform original documentary initiative, Positive Voices, to its video on demand service and targeted PSAs (including Spanish-language spots) for cable operators to use free of charge, Villano discusses how the cable industry is rallying around treatment and awareness of HIV/AIDS in the 25th year of the epidemic and the 15th year of the organization.

Credits:
Producer/Interviewer: Shirley Brady
Editor: Joshua Sanchez
Video shot by Crews Control

Related Stories:
• Cable Philanthropy: The Gift That Keeps on Giving (Mar. 6, 2006)
• Cable Gets Tough (Mar. 22, 2004)
• A Day in the Life of Steve Villano (Dec. 15, 2003)