December 1, 2008

CableFAX: 30. Lady of the Times: Lauren Zalaznick

Lauren Zalaznick
Title: President, NBCU Women and Lifestyle Ent Nets
Last Year: #53
Age: A day late and a dollar shorter
Education: Brown, BA, English/Pre-Med

Why Her? The new media and digital properties under Zalaznick’s purview are all profitable, and Bravo’s profit jumped 20% in 3Q. Helping were outreach to Bravo fans who provide regular feedback via polling, and a brand revamp for Oxygen that features a hyper focus on women 18-34. Record ratings this year by Tori & Dean: Home Sweet Hollywood on Oxygen and Bravo’s Project Runway certainly didn’t hurt, nor did forward-thinking initiatives like the deal featuring national ad offerings from Oxygen on the Google TV Ads platform.

Red All Over: A cover story about Zalaznick in The NY Times Magazine added to the mystique.

Year Ahead:
Simple — Project Runway?

Restaurant: The Tower Bar, Sunset Tower Hotel, LA

Favorite Maitre D’: Dmitri at The Tower Bar

Unnecessary Luxury I Like Most: A nap

Fave Show Not on My Network: Project Runway

Last Book Read: Girl Boy Girl: How I Became JT LeRoy by Savannah Knoop

Best Business Advice Received: People don’t leave bad jobs, people leave bad bosses.

Philosophy Of Life: Low hopes, high expectations

CH

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