December 1, 2008

CableFAX: 50. Taste Maker: John Lansing

John Lansing
Title: President, Scripps Networks
Last Year: #30
Age: 50
Education: Bellarmine College, studied marketing and business

Why Him? Lansing led Scripps to new ratings highs — 1.0 for HGTV and 0.6 for Food Network. There was also substantial growth at other networks, notably DIY. Lansing championed the company’s push in interactive media, particularly on the retooled food.com and hgtv.com with recent acquisitions including recipezaar.com, resulting in a 15% rise in revenue for the company’s interactive services segment in 3Q, compared to a year earlier. Honored by Kaitz in September for diversity, Lansing and Scripps also pushed into nontraditional areas with the launch of Food Network Magazine.

Proud Moment: After being spun off from E.W. Scripps in July, Scripps Networks Interactive delivered a consolidated 3Q revenue increase of 9% to $375mln vs a year ago.

Year Ahead:
Lansing continues to fortify Food and HGTV, and new and improved Web sites to complement its core brands will continue to broaden Scripps’ reach.

CO

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