Recently Pivotal Research reduced its advertising forecast to -1.4% for 4Q from 0.9% growth and down 0.5% vs growth of 1.2% in 3Q (excluding political), citing the fiscal cliff, industry commentary and Hurricane Sandy as reasons why the 2nd
half of the year will suffer. Then more earnings reports came, and comments on earnings calls with analysts often sounded pretty rosy. Time Warner Inc and Scripps Net, for instance, were positive. Meanwhile, Pivotal analysts remain credulous.
Read on for their comments and how Disney’s earnings come into play.
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