CABLEFAX CABLEFAX MAGAZINE CABLEFAX DAILY CABLEFAX TECH
   
Shows  |  Ratings  |  Previews/Reviews  |  Networks
SMART VIEW: VIDEO | VOICE | DATA | WIRELESS | MOST READ
SEARCH: Advanced Search

April 19, 2013

Industry Conundrum—Execs Seek New Cross-Platform Measurement Tools

Advertisers, researchers and TV execs at the 2nd Annual Cross-Platform Video Measurement Summit in NYC Thurs agreed on one thing: it’s still a problem. “Severely lacking” was how Viacom evp/chief research officer Colleen Fahey Rush described cross-platform measurement. Experts at the conference presented by the Coalition for Innovative Media Measurement seemed to coalesce around TAXI, the advocacy platform for the adoption of Ad-ID and EIDR coding of video assets in order to track media across platforms. But they also agreed that the industry as a whole—including advertisers—must be on board for it to work.

More top stories in today's CableFAX Daily:
 
DISH’s bid for Sprint only affirms Verizon’s strategy to partner with video providers, Verizon CFO Fran Shammo said during the company’s 1Q earnings call Thurs. More on the Verizon's financials here.
 
CISPA made it through the House Thurs, with the chamber approving the Cyber Information Sharing and Protection Act 288-127. Here’s what’s in store for the bill next.
 







Add a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
 
   Your message will be reviewed before it is posted

 



  E-LETTERS
Sign-Up Today!

CableFAX Daily
What the industry reads first!

The Skinny from CableFAX
Cable news in a quick-read format


CableFAX TECH
For the latest in broadband news 



  MAGAZINES
Subscribe Today!

CableFAX Magazine


  WEB SITES

CableFAX.com

CableFAX TECH

Cable360.net
INSIDE
CABLE360.NET:
Business
Programming
Technology
Competition
Resources

AWARDS, E-NEWSLETTERS, EVENTS & SPECIAL ISSUES
Award Programs
E-Newaletter & Subscriptions
Events
Webinar From Cablefax
Cablefax: The Magazine

INDUSTRY JOBS & OPENINGS:

Support Engineer
EVOLUTION DIGITAL

Manager, US Retransmission Royalty Data
Motion Picture Association of America, Inc.

Circuit/Facility Designer
Lightpath

Advanced Installation Technician
Cablevision

Network Engineer
Lightpath

 

PUBLICATIONS AND RESOURCES
Cablefax Daily

Cablefax.com

Cablefax: The Magazine
  Home | Business | Programming | Technology | Competition | Minisites | Webinars | Calendar | Jobs | Resources
Subscribe | Contact | About Us | Privacy & Terms | Advertising | Site Map
CABLE360 © 2014 Access Intelligence LLC. All Rights Reserved.