April 30, 2013
NewFrontier—Digital Players Dance to New Beat
The digital NewFronts are in full swing this week, and well... they continue to be a little different. That was showcased quite well Mon during Microsoft’s NewFront, which included an hour of dancing, contorting and weirdness from Lucent Dossier. Yahoo was slated to roll out its presentation Mon night, complete with a performance by The Lumineers. Hulu, Disney Interactive, Google, Vevo are also all in the NewFront mix. And with the buzz over Netflix’s “House of Cards” and Amazon’s push into originals, the spotlight on the relatively new NewFronts this year is blinding.
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