CABLEFAX CABLEFAX MAGAZINE CABLEFAX DAILY CABLEFAX TECH
   
Shows  |  Ratings  |  Previews/Reviews  |  Networks
SMART VIEW: VIDEO | VOICE | DATA | WIRELESS | MOST READ
SEARCH: Advanced Search

August 22, 2013

ESPN ‘Optimistic’ About SEC Network Distribution

College GameDay senior coordinating producer Lee Fitting told press at ESPN’s media day at its Bristol, CT, HQ on Wednesday something college football fans might have suspected: “Ratings research tells us there’s never too much SEC.” In fact, 38% of GameDay viewers come from the conference.
 
But when it comes to scheduling games, you’ve got to spread the love around. Comparing the maneuvering to a 3-D chess board, Burke Magnus, svp, programming, college sports said you have to stagger them “across networks and across times” so there’s something for everyone. They have a lot of data about which teams resonate on which networks, but they also have to make sure all of the nets up in the ratings. Another task is managing the complications of each individual rights agreement. For instance, some teams like early starts, others want night games. “We’re managing a slew of contracts and none of them are the same,” said Kurt Dargis, director, programming and acquisitions.
 
Of course when the SEC Network launches in 2014, it will take some games from other ESPN networks. “We’re going to move some quality over to the SEC Network… no question there,” Dargis said. But everything else below CBS’s pick is available for them to play with, he added.
 
Though a year out from launch, Burke said the net is “really optimistic” about landing distribution, due to the power of the SEC both within and outside the region. “The fact that AT&T is on board more than a year in advance is a good sign,” he said. That being said, he acknowledged that “it’s a battlefield out there,” and, referring to FS1’s last-minute onboarding of distributors prior to launch, even they “went down to the wire.”
 
On the process of sublicensing and what value it brings to the network, Burke said that it doesn’t always stop with purchasing a set of rights. “The major conference acquisition process in my opinion has become a more comprehensive endeavor,” he said. If they do acquire all the rights to something, they have no problem selling them.







Add a Comment

Name:
Email:
Comments:

Please enter the letters or numbers you see in the image.
 
   Your message will be reviewed before it is posted

 



  E-LETTERS
Sign-Up Today!

CableFAX Daily
What the industry reads first!

The Skinny from CableFAX
Cable news in a quick-read format


CableFAX TECH
For the latest in broadband news 



  MAGAZINES
Subscribe Today!

CableFAX Magazine


  WEB SITES

CableFAX.com

CableFAX TECH

Cable360.net
INSIDE
CABLE360.NET:
Business
Programming
Technology
Competition
Resources

AWARDS, E-NEWSLETTERS, EVENTS & SPECIAL ISSUES
Award Programs
E-Newaletter & Subscriptions
Events
Webinar From Cablefax
Cablefax: The Magazine

INDUSTRY JOBS & OPENINGS:

Extruder Specialist/Operator (1188_1143042)
Nexans

Applications Engineer (1265_184729)
Nortech Systems, Inc.

Project Manager (1265_184731)
Nortech Systems, Inc.

Sunday Editor (1407_0020115565-01)
Hagerstown, MD Area Jobs

Business Development Manager - (1265_184735)
Nortech Systems, Inc.

 

PUBLICATIONS AND RESOURCES
Cablefax Daily

Cablefax.com

Cablefax: The Magazine
  Home | Business | Programming | Technology | Competition | Minisites | Webinars | Calendar | Jobs | Resources
Subscribe | Contact | About Us | Privacy & Terms | Advertising | Site Map
CABLE360 © 2014 Access Intelligence LLC. All Rights Reserved.