With everyone gearing up for Sochi, Russia, NBC Olympics executive producer Jim Bell projected confidence that live streaming will not cannibalize primetime viewership numbers when Olympics coverage kicks off Feb 6. It’s not a concern, “especially given the results of London,” he told reporters on a conference call Thurs. The takeaway there was that people live streaming during the day were actually more likely to watch in primetime later. More from Olympics officials on ratings expectations, showcasing NBCSN and security.
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