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June 15, 2012

Aloha Voters—Political Advertising Heating Up as Nov Nears

Cable operators are increasingly putting their VOD assets into the advertising mix as candidates seek more ways to directly reach voters. Senate Republican hopeful Linda Lingle recently launched her own cable VOD channel LL2012 on Time Warner Cable, dedicated solely to her Senate race information and Hawaii-related issues. As for political VOD ad buys, MSOs are looking to take it further with telescoping.

Also in the June 15 issue of CableFAX Daily:

Time Warner Cable upgraded its on-screen TV guide for subs in Central New York and Charlotte, NC. Cablevision launched the Optimum Business Account Center. Read on to learn about other features launching with the Account Center.

What’s driving Disney’s success? Knowing its audience. It was evident with the premiere of the network’s newest potential movie franchise “Let It Shine” (premieres June 15). Inspired by Cyrano de Bergerac, “Let It Shine” offers up a family-friendly version of the hip-hop world and hits themes that are likely to resonate with young viewers.

Guest columnists Lisa Chang and Eric Hawkins discuss the industry changes that have influenced the CTHRA Talent Everywhere Symposium. Chang and Hawkins are co-chairs of the symposium, taking place Fri in Atlanta.








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