June 15, 2012
Aloha Voters—Political Advertising Heating Up as Nov Nears
Cable operators are increasingly putting their VOD assets into the advertising mix as candidates seek more ways to directly reach voters. Senate Republican hopeful Linda Lingle recently launched her own cable VOD channel LL2012 on Time Warner Cable, dedicated solely to her Senate race information and Hawaii-related issues. As for political VOD ad buys, MSOs are looking to take it further with telescoping.
Also in the June 15 issue of CableFAX Daily:
Guest columnists Lisa Chang and Eric Hawkins discuss the industry changes that have influenced the CTHRA Talent Everywhere Symposium. Chang and Hawkins are co-chairs of the symposium, taking place Fri in Atlanta.