How do you announce something that’s already out of the bag? In CNN’s case, it meant rounding up reporters and putting them on the phone Thurs morning with newly named CNN Worldwide pres Jeff Zucker and his boss, Turner chmn/CEO Phil Kent. And that meant asking the same question—what are you going to do about ratings—a half dozen different ways. There were some hints of what’s in store, like Zucker’s statements about competing with all programmers who produce nonfiction programming.
More from Zucker’s vision here.
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