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April 12, 2007
Sundance Channel Into The Green
A Cable360.net Video Exclusive
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On April 17 Sundance Channel kicks off its new prime-time Tuesdays eco-block, THE GREEN, TV's first regularly scheduled programming block dedicated to environmental issues. The block debuts with an original documentary series, Big Ideas for a Small Planet.
Episode 1 of the series, Big Ideas: Fuel, features Joel Woolf, founder and inventor of Veg Powered Systems, an Ojai, CA-based company that converts vehicles to a dual-tank system with bio-diesel fuel — used vegetable oil and diesel fuel so the driver can choose one or toggle between both sources — as a cheaper, enviro-friendly alternative to regular gas-powered vehicles.
CableWorld editor Seth Arenstein meets the alternative fuel enthusiast to find out more. Seth and Sundance Channel president and CEO Larry Aidem also take a spin in Woolf's converted car to see (and smell!) how the technology works.
Length: 07:00
Credits:
Producer/Interviewer: Seth Arenstein
Editor: Joshua Sanchez
Video shot by Crews Control
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Read about the winners of CableFAX: The Magazine's 2008 CableFAXIES Awards, and find out who's working at the top of their game in cable PR and marketing.
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Cable's stars turned out for the first annual CableFAX 100 luncheon at New York's Grand Hyatt. Catch Mad Men's Jon Hamm, Cash Cab's Ben Bailey as well as Sundance Channel's Larry Aidem and Cable Pioneer Bill Bresnan and others in our video from the wintertime event. |
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Take a look at the 2007 CableFAX 100 issue!
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