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March 5, 2013

Programming Costs—Viacom, Time Warner Chiefs Give Their Thoughts

With Cablevision’s antitrust lawsuit against Viacom top of mind, programmers at Deutsche Bank’s media conference Mon weighed in on the value of pay TV. “We don’t think the multichannel bundle is becoming less of a good deal. We think it’s becoming a better deal, and a better deal in the opinion of customers” said Time Warner’s Jeff Bewkes, saying there is a lack of evidence of cord-cutting or cord-shaving and the hours of TV viewership continues to increase. Bewkes speculates on Time Warner’s positioning in light of escalating sports costs and a possible shift in pay TV bundling. Meanwhile, Viacom’s Philippe Dauman defends the company’s assets after Cablevision’s recent lawsuit.

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