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April 8, 2013

In the Game—5Qs with Turner Sports COO on March Madness

Perhaps this year’s NCAA Men’s Basketball Tournament viewing trends are indicators that mass adoption of TVE is finally here, at least in live sports programming. Through the TVE app, March Madness Live, the tournament has recorded 12.6mln hours of live video streaming, a 201% increase YOY. Across broadband, 5mln unique visitors watched live video, up 139% vs the entire ’12 tournament. We spoke with Lenny Daniels, evp/COO, Turner Sports on authentication, viewership and working with CBS.

More top stories in today's CableFAX Daily:

 
The House Subcmte on Communications scheduled a markup of Internet freedom legislation making it the policy of the US to promote global Internet free from govt control. More on the markup here.
 
Time Warner Cable SportsNet and Time Warner Cable Deportes have new TVE capabilities with additional distributors.
 
Guess which ABC Family show was the #1 Tweeted series across all TV in 1Q (8.28mln tweets), accounting for 4 of the Top 5 most-tweeted TV eps?







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